David DeLeon

Over a 25-year NASCAR career, Kyle Busch established himself as one of the sport’s most accomplished drivers, earning two NASCAR Cup Series championships and 234 victories across NASCAR’s three national series—the most in history. Known for his competitive spirit and determination behind the wheel, Busch’s career includes 63 Cup Series victories, a record 102 O’Reilly Auto Parts Series wins and 69 Craftsman Truck Series victories. To celebrate his accomplishments and lasting impact on the sport, the NASCAR Hall of Fame is honoring Busch’s legacy through its latest exhibit, Kyle Busch: Honoring A Legacy. The exhibit features Busch’s No. 18 Joe Gibbs Racing Toyota Camry, the car he drove to his first Cup Series championship in 2015, along with stories highlighting his career achievements and his role as a mentor who helped develop and launch the careers of future NASCAR stars through Kyle Busch Motorsports. Kyle Busch: Honoring a Legacy opens at The NASCAR Hall of Fame on October 9th. Plan your visit: bit.ly/46KLGTS

Mini movie incoming @NASCAR. Yes, we're launching a 30-minute scripted film featuring six Cup Series drivers. The idea came from the reaction to our San Diego race announcement video. Fans and non-fans kept commenting that they'd watch that movie. What started as a crazy idea quickly turned into a strategic opportunity. As a first-year event, how do you market a race when you don't have any race footage, event assets, or history to pull from? This is more than a content play. It helps us build buzz, showcase drivers' personalities, promote the event, drive tune-in, and create a steady stream of content leading up to race weekend when otherwise we'd have very little. But beyond that, I think it's a great example of what makes this sport different. The access we have to our drivers, and their willingness to jump into ideas like this, is rare. And they deliver. Sports should be fun, and I hope this captures that. Proud of the team (& drivers) for thinking big, taking risks, and being willing to put themselves out there in ways you don't often see in sports. nitter.gq/NASCAR/status/20622034…