Tennis is a B2B web and product design and development agency.
Toronto, ON
Joined June 2012
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We used to open every proposal with our best work. Clients told us that’s not why they hired us. So we moved it.
You know the drill: youtu.be/bTphOYzoQXw
“The IT guy ain’t doing it.” Said by the IT guy, about their own website.
List your last 5 website changes: who asked, who made it, how many days. Takes an hour.
Developer every time? Tool problem.
Blanks in “who asked”? Ownership problem.
New episode: youtu.be/fzDg6mccZHU
One client edits their site with Claude all the time. Another had it write custom code and broke the entire site. Six hours to fix.
Same tool. Different site underneath.
This week on the Digital Strategy Podcast:
youtu.be/nuCa7nKhttk
ALT Two men in an office with a vintage computer surrounded by tangled cables, a CMS server, a water cooler, coat rack, and a disheveled chair, under the text "IT PUBLISHED ITSELF".
It's fine to guess about your ICP, but make it an informed guess
youtube.com/shorts/RrS_EhJwh…
Science fiction gives us warnings, and we treat it as a roadmap 😂 youtube.com/shorts/8vARPHblZ…
Today we honour Indigenous resilience and reflect on the history Canada buried.
A decade after the TRC's 94 Calls to Action, only 14 are complete. Bills 5 and C-5 now fast-track projects at the expense of treaty rights.
Learn more: designtennis.notion.site/Ind…
Ask three people at your company to describe your ideal customer. Count the answers. When we dig in with clients, there's often no ICP written down anywhere. If you get three different ones, nobody's agreed on who comes first.
Episode live here 🎧 youtu.be/6iOxSrwhPX4
The Hugging Face hack was some true nightmare fuel. youtube.com/shorts/CkyDQK7BJ…
Ontario's top product design company is a team of five.
Clutch named Tennis Top Product Design Company in Ontario, built entirely from verified client reviews. Thank you to everyone who went on record for us.
Canada's next.
The new AI sales script: so good it could end the world. Say a model's powerful enough to end us and you've said it's powerful enough for defense. The warning doubles as a spec sheet.
Watch or listen: youtu.be/FI3_ucchI98
ALT Two men are setting up a table with apocalypse-themed merchandise, including boxes labeled "apocalypse souvenirs" and bags labeled "apocalypse," under a banner that reads "Selling the AI Apocalypse," with doomsday shirts and canned goods visible.
Cholera and cartography. How a doctor used data vis to discover the source of an outbreak.
youtu.be/CO3HHntBsd8?t=162&s…
Bain found only 12% of transformations hit their goal. Rarely the tech. It's the upstream questions nobody scoped. HOLO fixes that. Symon and Marcello break it down this week.
Do the upfront work, or pay for it later.
Watch or listen: youtu.be/jBDevFWAxw0
Gartner found that 69% of B2B buyers report inconsistencies between information on a sales organization’s website and information provided by its sellers. Two channels, out of sync. And most businesses are running ten.
Watch / Listen: youtu.be/Y3HC6jQEIm8
95% of your buyers aren't ready to buy today. But your website is likely designed for the remaining 5% who are ready now.
Episode 46 "Stop Selling on Your Website. Start Helping" youtu.be/k_ZVdK6rs7E
Someone searches the exact problem you solve. Google reads your site, writes the answer in your words, hands it over. No click. You didn't lose a visitor, you lost a customer. Your dashboard never logged it.
youtu.be/Fc5sfYmyjuI
Hot take: design output is only as good as your reference library.
youtu.be/CO3HHntBsd8
Human in the loop, or designer in the loop.
youtube.com/shorts/ABNL7mmLI…
