The Difference Engine podcast helps founders and funders maximise growth through category design. Updated fortnightly, can be found on all podcast platforms.
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Joined September 2025
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In the latest episode of @DiffereEngine Engine #tech #strategy #podcast @pmaher and @BigStickComms tackle the prennial question: can hype around a company or technology actually lead to #category leadership, or does chasing hype distract you from building something enduring? 👇
Are we seeing a new playbook for Big Tech category leadership? The old model: keep top talent inside. The new model: relationship > employment contract. Winning isn't about owning talent—it's creating an orbit where leaving doesn't mean leaving your ecosystem. 👇
Can Deep Mind & Demis Hassabis teach us about a new era of tech #category leadership? In this episode of @DiffereEngine #tech #strategy #podcast @pmaher and @BigStickComms discuss what happens when a person who created a category is no longer the best person to lead it?
Whether you are sitting on a nascent #category or need to reinvigorate your position, in the latest episode of @DiffereEngine #tech #strategy #podcast we tell you what to do and how to build the team that’s going to make the difference. pod.link/1703382202
In 2026, attention is harder to earn than ever, which means launching a new #tech #category isn't about doing more #marketing - it's about making some bold, coordinated moves. This latest @becategorical blog reveals lessons from our latest playbook
becategorical.com/the-2026-c…
In the latest episode of @DiffereEngine tech strategy podcast, @pmaher and @BigStickComms break down the 2026 playbook for orchestrating a coordinated launch making your #category impossible to ignore
pod.link/1703382202
Why has #CarelessPeople by former @Meta executive Sarah Wynn-Williams become such a significant moment in the debate about Big Tech and what does it say about the companies that increasingly shape our lives? new blog from @becategorical
becategorical.com/the-meta-w…
In the latest episode of our #tech #strategy #podcast: when the time comes to secure your tech #category legacy, we describe how to successfully hand over a business to a new leader and highlight how easy it is to get it wrong.
pod.link/1703382202
In the latest episode of our tech strategy podcast @PMaher and @BigStickComms explore the warning signs that have preceded past market fallouts. If the #AI #bubble is about to pop, these are the warning signs you need to know. Link below 👇
Is @LDNTechWeek an annual ritual of rolling out the same unicorn statistics, celebrating funding totals and applauding ourselves? In this episode of @DiffereEngine #tech strategy #podcast, @pmaher and @BigStickComms ask does any of it actually move the economic needle? 👇
In this episode, of our tech strategy podcast, @pmaher and @BigStickComms return to The Vibe Chasm, the growing gap that appears when AI-fuelled, solo-founder speed collides with the messy realities of scaling #Category leading companies. Link below 👇
Another @LDNTechWeek has come and gone. AI infrastructure investments, partnerships, government engagement, stats reinforcing London's status as a global tech hub. But this @becategorical blog asks - did any of it actually move the needle? Link below 👇