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We are a team of leaders with expertise in transformation and innovation, dedicated to helping businesses uncover opportunities and become more competitive.

Joined October 2020
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The women on stage last night at @Invest_Ottawa's 'Game Changers: North American Women Founders Shaping the Sports Industry' are game changers indeed. It was great to be among them. @CQualtro @dmatheson8 @CEODifferly @J16H My address last night was from the role of Mayor, fan, and father. Mon discours d'hier soir était celui d'un maire, d'un fan et d'un père. You can watch it here/Vous pouvez le regarder ici: youtu.be/svI9JAjJhlI?t=3600 Les leçons tirées du sport s'appliquent aux affaires et à la vie. Les femmes présentes hier soir sur la scène de la conférence "Game Changers : North American Women Founders Shaping the Sports Industry" sont celles qui ont prouvé ce fait avec succès. C'était formidable d'être parmi elles.
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That’s a wrap! Huge thank you to all our panelists! 🔥 @CEODifferly @jbatley @AndrewHudon1 @georgeshamoush @PlantaformCA @_Sam_Rees Taisa Noetzold, Director of Growth @thechataHQ
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Only 2 minutes left in today’s #SaaSChats! Get your questions, comments, and gifs in before it’s over!
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A9. Meaning, that it's about what the pen enables. What problems do you solve or the outcomes you create with the pen. #SaaSChats
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Replying to @LSPARKGlobal
A9. It's never about the pen. #SaaSChats
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Q9. What do you think of “sell me this pen”? What is the best answer you've ever heard to this age-old question? #SaaSChats
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Replying to @LSPARKGlobal
A8 Marketing and sales tend to be one function at first. As you scale with more customers: marketing takes inbound responsibility (top of funnel) while SDRs (sales development reps) take outbound and mid funnel. #SaaSChats
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Q8. What does the sales team look like as a company grows (seed, to series A and beyond) and what key positions should be added? #SaaSChats
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Replying to @LSPARKGlobal
A7 (2/2) ...financial incentives can be a good motivator. Individual accountability for the group results we are driving towards is what is more important in my view. #SaaSChats
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Replying to @LSPARKGlobal
A7 (1/2) Very good question. I am extremely revenue focused as a founder. But I never liked the "hunter" vs. "gatherer" "hand-to-hand" war & combat-like terminology of sales. I think it’s more important to foster collaboration around common performance goals. That being said...
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Q7. How do you create friendly competition amongst your sales reps without cannibalizing team culture? #SaaSChats #SaaSChats
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Replying to @LSPARKGlobal
A6 Provide Focus with a clear go-to-market plan. Who’s it for, what’s it for? Where can we win? Pick a few markets to begin with. Learn, adjust, re-align the team. #SaaSChats
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Replying to @LSPARKGlobal
A6. Be honest about what your product can and can’t do, and who it’s for. Then set realistic goals, and trust your team to achieve them. Listen to the insights they bring back from prospects. #SaaSChats
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Q6. How can founders best prepare their sales team for success? #SaaSChats
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Replying to @LSPARKGlobal
A5 Strategy first: Repeatable processes. Ideal client profile. CLEAR go-to-market plan. Defined operating model between marketing and sales. Then tools: CRM of course. Dashboards. #SaaSChats
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Q5. What tools are useful to have to help your sales team reach peak performance? #SaaSChats
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Q4. There are useful metrics that will help your sales team know if they are on track or not - what are those metrics in your company and how has it helped with expectation management? #SaaSChats
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Replying to @LSPARKGlobal
A3 I think EVERYONE should know what an ideal customer looks like. At Differly, we love BANT as a sales process filter. Does the prospect have: Budget? Authority to buy? Need for your SPECIFIC solution ( product-market fit)? and Timing: Is there urgency? #SaaSChats BANT.
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Q3. A good salesperson will know how to qualify a lead - why is this important and what does that look like in your organization? #SaaSChats
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