The most challenging part of copywriting for me is choosing one customer to write for… Some people don’t like loud music in restaurants, while others do. Some don’t like waiters being extremely nice and approaching their table every minute, while others do. Some don’t like discounts because they believe the product’s quality or quantity will drop, while others like them because they save money. At the end of the day, you have to write for just one customer, need, or idea. Choosing one depends on which of these problems is talked about the most but it’s still a hassle.