You have to earn the privilege of winning and keeping your buyer's attention....or suffer the consequences ow.ly/SwOay

Simple but not easy - "If you want to improve the quality of your leads and increase conversions, you need high-quality content" lnkd.in/gbNrK39

"The challenge marketers face isn’t whether or not audiences have time to engage with you, but whether or not your content is worth engaging in" lnkd.in/gH5B8rf

"True thought leaders don’t push product, they understand their audience and share ideas to help them tackle issues" lnkd.in/gH5B8rf

Nearly half of your buyers will lose respect for your organization if your content stinks - lnkd.in/gMpqkmA

Your sales teams are hungry (desperate even?) for good content lnkd.in/g45B3Fe

One of the reasons Frost's customer research group is among our fastest growing - "74% of those involved in the buying process consider original research to be influential in the buying process" lnkd.in/gM4-8aD

Are you wasting your time (and credibility) with lousy content? "...the decision makers believe in 57% of the cases that most of the material they are given is useless" lnkd.in/ghVKdXW

"Put your reader first – No really first. Before your VP of Sales. Before your CMO. Before your CEO. Serve your readers" lnkd.in/gqBbnpG

"If you’re burning trust to get more attention or more action, you’ve wasted both of them" seths.blog/2018/12/do-we-val… lnkd.in/gSHuG5B

"Allow time to establish your relationship before moving to more significant interactions" - a message all sellers / SDRs need to learn if they hope to build from a buyer's initial interest in content. lnkd.in/gX5J4KT

Gut check on your own content marketing and sales approach: "If you look at what buyers are looking for, it’s that person to go along with them on a journey and challenge them, educate them, make them squint, turn their head sidewa…lnkd.in/gburcQs lnkd.in/gJmSQht

"The hard part is showing up in the right way, in the right places, for enough time that people decide to seek you or your word out in the first place" seths.blog/2018/12/all-the-g… lnkd.in/gkSj-r8

Do you *really* know your buyer? seths.blog/2018/12/better-en… lnkd.in/g28xdVn

"What they really mean, but rarely say, is that what you have put in front of them is simply not RELEVANT enough." ow.ly/lUXq30eVCey

Not exactly why we all get up for work each morning: "we end up conditioning recipients to ignore us." lnkd.in/gD9qfiP

We all know the truth, so why does this problem persist? "People are fed up with brands that just want to land their own message" lnkd.in/gHC-AK4

Think you know your buyer? Dive deeper. ow.ly/BkVb30mDjDt

Still a favorite: "Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” ow.ly/DCfO30mCqPy

Don't waste your fleeting shot at making a difference when you actually have their attention ow.ly/kfOs30mABGJ