Alysha Duff (@DuffAlysha) header
Alysha Duff (@DuffAlysha) profile picture

Alysha Duff

@DuffAlysha

Here for the #adtech & #martech. Account Supervisor @ Crenshaw Communications

linkedin.com/in/alyshaduff
Joined August 2022
  • Tweets99
  • Following84
  • Followers42
6Media
Photo by Alysha Duff (@DuffAlysha)Photo by Alysha Duff (@DuffAlysha)Photo by Alysha Duff (@DuffAlysha)Photo by Alysha Duff (@DuffAlysha)Photo by Alysha Duff (@DuffAlysha)Photo by Alysha Duff (@DuffAlysha)
TL;DR, consumers are tired of feeling violated and/or offended by identity-based advertising, new @GumGum survey says.
ADWEEK (@Adweek) profile pictureADWEEK@Adweek13 Feb 2025
Nearly half of all North American consumers feel that they’ve been targeted by an ad that offensively stereotypes them, according to new research from contextual advertising firm GumGum, shared exclusively with ADWEEK.. adweek.it/4hxlUX9
49% of N.A. Consumers Have Felt Stereotyped by Targeted Ads

49% of N.A. Consumers Have Felt Stereotyped by Targeted Ads

Consumers frequently feel stereotyped by targeted ads, and are especially wary of targeting based on health and financial data.

adweek.com
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I asked @AnthropicAI's #Claude what the #adtech industry's theme song would be if it had one. It completely missed the mark given the artists it provided. Then I asked @OpenAI's #ChatGPT the same question & the songs hit the nail on the head. Claude has to brush up on pop culture
Image from Alysha Duff (@DuffAlysha)
Image from Alysha Duff (@DuffAlysha)
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Starting the new year is a time to reflect on what worked and didn't work last year. When it comes to PR, let @ChrisHarihar help you out. He'll be at #CES2025 and ready to meet!
Image from Alysha Duff (@DuffAlysha)
Chris Harihar (@ChrisHarihar) profile pictureChris Harihar
@ChrisHarihar31 Dec 2024
I’ll be at CES next week 🎉 —if you’re an adtech or media company looking for an honest, non-obvious assessment of your PR/comms, good or bad, let’s meet up! For every company I meet, I’ll share: 💪 3 strengths 📉 3 weaknesses 📈 3 trends to watch out for in 2025 DM me!
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Google’s delays give publishers time for identity experimentation | By Andy Monfried, CEO & Founder – Lotame @Monfried digitalcontentnext.org/blog/…
Google’s delays give publishers time for identity experimentation

Google’s delays give publishers time for identity experimentation

At this point, publishers know the cookie deprecation drill. You’d be forgiven if you’ve forgotten the very first deadline Google set for deprecating

digitalcontentnext.org
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The peeps at @yahooads are kicking off #CES2024 with a cool new capability that lets advertisers test campaigns with cookies versus without. @trishlaostwal has the scoop! adweek.com/media/exclusive-y…
Exclusive: Yahoo's ID Testing Lets Advertisers Compare Campaigns Without Cookies

Exclusive: Yahoo's ID Testing Lets Advertisers Compare Campaigns Without Cookies

Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.

adweek.com
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Hey @MaiaVines99, read your piece from last month on DEI efforts, and would love to chat with you about a potential story on multicultural marketing efforts. LMK if you'd be interested!
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The news is official! @CrenshawComm is now part of @Mod_Op_. We’re ready to elevate our client services to new heights. Thanks to Axios for the story: axios.com/pro/media-deals/20…
Exclusive: Marketing firm Mod Op acquires Crenshaw Communications

Exclusive: Marketing firm Mod Op acquires Crenshaw Communications

The deal is Mod Op's fourth acquisition this year.

axios.com
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How does the rapid adoption of mobile in advertising tie into #PR? Find out in my latest blog post. #adtechpr #publicrelations
Crenshaw Communications, a Mod Op company (@modoppr) profile pictureCrenshaw Communications, a Mod Op company@modoppr4 Oct 2023
🚀 Discover the game-changing benefits of mobile in PR with this insightful article by @duffalysha. From real-time engagement to audience reach, it's time to make waves in the digital realm! bit.ly/3RHay8P🌐📲 #PR #MobilePR #DigitalStrategy
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Love to see #TaylorSwift infiltrating my #martech & #adtech world! Marketing Brew's @ameyers_ writes about the marketability of Taylor's latest rumored romance with Kelce, with sponsorship stats & insight from @sponsorunited. marketingbrew.com/stories/20…
How brands could capitalize on everyone’s favorite new item, Taylor Swift and Travis Kelce

How brands could capitalize on everyone’s favorite new item, Taylor Swift and Travis Kelce

Brands appear already eager to engage with news of the popular pair and could do so quickly—while keeping a few tips in mind.

marketingbrew.com
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Good data in here from our client, @sponsorunited.
Image from Chris Harihar (@ChrisHarihar)
Marty Swant (@martyswant) profile pictureMarty Swant
@martyswant21 Aug 2023
It’s no surprise AI showed up this summer Down Under during the 2023 @FIFAWWC. #FIFAWWC For my latest @Digiday story, I wrote about some of the ways advertisers, social platforms and FIFA itself used emerging tech during the @FIFAWorldCup. ⚽️🤖 digiday.com/media-buying/how…
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🎉🏆 Exciting news! Huge congrats to @Yahoo, @CoolerScreens, and Digital Remedy @cpxi for making it to the finals of the @Digiday Technology Awards 🌟🚀 digiday.com/announcement/awa… #DigidayTechAwards #Innovation #DigitalExcellence
Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology...

Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology...

Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist.

digiday.com
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Alysha Duff retweeted
Jordan Cauley (@jdcauley) profile picture
Jordan Cauley@jdcauley24 Jul 2023
So tweets are Kisses now?
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According to @SponsorUnited's data, we now know who are the highest-paid players in the #WomenWorldCup - Alex Morgan and Megan Rapinoe! ⚽️🏆 Check out the article in @Forbes to dive into the stats! bit.ly/47676to #WomenInSports #SponsorUnited
The Highest-Paid Players At The 2023 Women’s World Cup

The Highest-Paid Players At The 2023 Women’s World Cup

As the United States goes for a historic three-peat, it’s USA vs. The World this summer in Australia and New Zealand. Financially, though, it’s no competition—with 11 Americans among the tournament’s...

forbes.com
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Congrats to @emodoinc COO Damian McKenna for being honored by @CampaignLiveUS 40 Over 40! 🎉🎉🎉
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Alysha Duff retweeted
brant james (@brantjames) profile picture
brant james@brantjames14 Jun 2023
America's gambling mecca becomes home of the Stanley Cup in a season where NHL teams saw huge spikes in revenue from sports betting and DFS. gamingtoday.com/news/nhl-spo… @sponsorunited #SportsBiz #GoldenKnights
Image from brant james (@brantjames)
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Data from @sponsorunited shows that this #NBA star has promoted at least 10 brands in the last year, much more than some of his teammates. Read more about it in @nytimes: nytimes.com/2023/06/03/sport… #clientcoverage #data
Nikola Jokic, an Elusive Superstar, Has a Hold on Denver (Published 2023)

Nikola Jokic, an Elusive Superstar, Has a Hold on Denver (Published 2023)

Jokic, the Nuggets center, may be the best player in the N.B.A., but he avoids the spotlight. Still, in his own way, he has endeared himself to a city hungry for someone to believe in.

nytimes.com
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Our very own @DuffAlysha shared some insightful tips for handling rejection with grace and bouncing back stronger in the latest NextUp series from @DSSimonMedia. Don't miss out on her expert advice! bit.ly/3NcvTnI #PRPros #Optimism #RejectionHandling
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Alysha Duff retweeted
Sasha Dookhoo (@sdookhoo) profile picture
Sasha Dookhoo@sdookhoo31 May 2023
.@duffalysha shares her thoughts on how #PR can tackle its diversity problem. It's time to prioritize inclusion and equity in our industry with less talk and more action bit.ly/3mHkkdM #DiversityandInclusion #WorkplaceInclusivity #PRindustry
Crenshaw Communications | Mod Op

Crenshaw Communications | Mod Op

Crenshaw Communications, a Mod Op company, is a top B2B tech PR firm based in NYC.

modop.com
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Ok @TheTradeDesk wins #POSSIBLE2023 – at Miami Beach, FL
Image from Alysha Duff (@DuffAlysha)
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Joining a team where multiple people look like me is pretty cool. Let's keep the #diversityandinclusion changes coming in the #publicrelations world
Crenshaw Communications, a Mod Op company (@modoppr) profile pictureCrenshaw Communications, a Mod Op company@modoppr14 Apr 2023
Is #PR doing enough to address its diversity problem? @DuffAlysha shares her thoughts and some solutions and actionable steps towards a more inclusive industry. bit.ly/3mHkkdM #DiversityandInclusion #PRindustry
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