Enabling global brands to get local through social.
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Joined February 2010
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A brief response followed by a request to take the conversation offline is often the best strategy. The more specific you can be in your request, the better. You don’t want to air your dirty laundry in public, either, says entrepreneur @johnrampton engage121.com/handle-negativ…
"Look for ways to highlight the shopping perks that set you apart from your online competitors. Holly Bullock, senior account manager at @Microsoft, suggests highlighting in-store pickup options in the week prior to Christmas." engage121.com/holiday-social…
Look for ways to tie your services together. For example “once consumers start thinking more carefully about their dietary decisions, they naturally start thinking about other ways they can enhance their health." explains Ben Midgley, CEO of @crunchgym engage121.com/new-years-reso…
"A little experimentation could help you reach even more shoppers. For example, marketing writer Jason Ankeny says consumers might use products like Google Home to search for local product information." - @RetailDive engage121.com/last-minute-sh…
"As a small business, you probably already have an email marketing list that you send promotional emails to, says @shopkeep Ryan Gilmore. They should hear about your gift cards just as much as they hear about other products." engage121.com/holiday-gift-c…
It doesn't matter how busy you and your staff are. "Customers still expect great service, even during the holiday season, says @msromany at DTC Daily." engage121.com/holiday-shoppe…
Instagram to test hiding Like counts in US, which could hurt influencers – TechCrunch - bit.ly/2O9zZgZ
"The holiday was first christened by eBay, writes @kimberlyamadeo, author of “Beyond the Great Recession.” Back in 2007, the online auction company noted that the second Monday in December was its busiest day of the year." engage121.com/green-monday-s…
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How To Supercharge Black Friday Sales With Email Marketing buff.ly/2WuU2tV
#EmailMarketing
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Email isn't dead, in fact it's still considered one of the best ways of connecting with your customers. Take that into consideration this holiday season when you're developing your promotion email campaigns! hubs.ly/H0lycC10 via @Engage121
"When you copy and paste a response, you actually risk angering customers who were previously happy with your business, points out the team at The Fork. Mention the customer’s name if they have left one and sign off with your own name" @TripAdvisor engage121.com/positive-revie…