Ensuring your business objectives are aligned with the show's audience is just as important as making sure that the key stakeholders are aligned on budgeting expectations. Noticing there are gaps in your event checklist? Check out our full outline: hubs.ly/Q04nCtWj0

Mighty Spark had outgrown a pop-up background and wanted to stand out at Expo West in 2026. A shelf display setup gave retailers a picture of the Mighty Spark lineup, and allowed for connections that made their brand shine. hubs.li/Q04nDk1H0

At IRE, the industry’s largest annual gathering, SRS's goal is to own the show. The resulting environment centered on a large, integrated footprint that combined multiple zones into one cohesive experience. Creating a booth that's a guided experience. hubs.li/Q04mXzJQ0

We're thrilled to announce that JonnyPops has won a Silver Award in the "Advertising – Trade Show / Exhibit" category at the 2026 MUSE Creative Awards for our standout exhibit at Natural Products Expo West! 🏆🍦 #StarExhibits #AwardWinning #MuseCreativeAwards2026

Mighty Spark has spent the last several years building toward a clear position in the protein snack category: the chicken brand. Category ownership was the objective, and the exhibit needed to communicate that with confidence. Learn more about the exhibit: hubs.li/Q04nDFdl0

We're thrilled to announce that the University of St. Thomas Guy Schoenecker Wall has won a Silver Award in the "Corporate Identity – Brand Identity" category at the 2026 MUSE Creative Awards! 🏆🎓 #StarExhibits #CorporateInteriors #AwardWinning #MuseCreativeAwards2026

MegaFood’s updated logo, color palette, and “from food” positioning into a cohesive physical environment at Expo West this year. The space read as bright and inviting, standing out with more than just a good product. See the full transformation: hubs.li/Q04mXW830

"Working with STAR has been just the best. I love our new booth; I can’t wait to see what happens in the future." - Jess Horst, Manager of Marketing Communications at JonnyPops Listen to Jessica speak about JonnyPops exhibit at Expo West 2026: hubs.li/Q04nD2Nc0

The best booth experiences are from exhibitors who stop thinking about booths and start designing experiences that people genuinely want to participate in. Check out our blog on principles for designing booth experiences that connect.

It's always best to drive momentum before the event, taking a look at opportunities to promote your booth to your customer lists and other attendees. What last minute details are on your checklist? You can find our planning checklist here: hubs.li/Q04nCBgK0

We're thrilled to announce that the Texas Rangers Hat Wall has won a Silver Award in the "Corporate Identity – Brand Identity" category at the 2026 MUSE Creative Awards for our permanent installation at Globe Life Field! 🏆⚾ #BrandExperience #StarExhibits #AwardWinning

Through a custom exhibit designed strategic product display, and genuine retail engagement, STAR helped Mighty Spark translate a brand vision into a space that announced that Mighty Spark makes some of the best chicken around. hubs.li/Q04nDsgD0

Partnering with STAR, SRS transformed its IRE presence into an experience-driven environment that aligned scale with strategy. The result was a booth that redefined what a flagship trade show experience could be. Learn more: hubs.li/Q04mXz6d0

Expanding your booth into a moment with touchpoints that inspire engagement via social media or by conversations after the show, you can find ROI beyond booth attendance. Check out our blog on designing booth experiences that connect with audiences: hubs.li/Q04nCpR20

At Natural Products Expo West 2026 in Anaheim, MegaFood continued the roll out of a fully refreshed visual identity across its 20×20 exhibit. MegaFood partnered with STAR to update the graphics. Learn more: hubs.li/Q04mXZpR0

We're thrilled to announce that SRS Distribution has won a Gold Award in the "Integrated Marketing – Event Marketing" category at the 2026 MUSE Creative Awards for our standout exhibit at IRE! 🏆🎉 Take a look at how it all came together: hubs.li/Q04wnj210

Time to connect deeply with a core audience, and knowing your event goals. Now is the time to plan for PR opportunities and align with other larger company events. Take a peek at what you should be looking at in the last quarter before your show: hubs.li/Q04nCBXT0

Our team helped bring JonnyPops' "Kindness is Golden" experience to life at the Minnesota State Fair, and fairgoers couldn't get enough. This year, JonnyPops turned a simple treat stand into something people stopped to feel good about. #StarExhibits  #MNStateFair2026

For a brand that had spent years building toward category ownership, Expo West 2026 was a signal moment, to the industry and to itself, that Mighty Spark was ready to compete at a new level. Check out all the features of the booth on our website: hubs.li/Q04nDmGJ0

The strongest brand experiences feel natural because they begin with the audience. The best way to tap into those emotions is to understand what audiences care about. Check out our full guide on how design experiences that connect on our blog: hubs.li/Q04nCZ610