Ergode

We're Ergode, a Top 25 seller on Amazon and Walmart. This account is for sellers and brands. Expect: - What we're seeing in fees, ads and listings - Mistakes we've made, and what they cost - Plain takes on marketplace news What's your biggest marketplace headache right now?

Amazon's peak fulfilment fee runs 15 Oct to 14 Jan: about $0.32 a unit. Before Black Friday discounts or ad spend, work out your margin per unit after it. If it's thin, a deeper discount grows the sale and shrinks the profit. Where do you draw the line? #AmazonSellers

#Amazon India says Tier II/III cities drove 60-65% of its festive sale orders, and Amazon Now is promising 10-15 min delivery (YourStory, 9 Oct). D2C brands: is your catalogue, pricing and inventory ready beyond the metros? #Diwali

Forrester forecasts US holiday e-commerce up 11.6% YoY, nearly 60% of the season's incremental retail growth. But more of it is price, not units. Brands that win Q4 will protect margin, not just chase volume. #Ecommerce

Bain & Company: 24% of holiday shoppers plan to start product discovery with AI tools like #ChatGPT, #Gemini or #Claude (via Retail Dive). If your listings are thin, AI can't recommend you. Audit titles, attributes and A+ content this week. #AmazonSellers

Earnings week for marketplace sellers: #Etsy and #eBay report 28 Oct, #Amazon 29 Oct (dates per Value Added Resource). Listen for fees, ad costs and fulfilment outlook. That's Q4 planning input, not just investor news. #Ecommerce

#Walmart's holiday plan: 14 deal days across three events, up from 10 in 2025 (Retail Dive, 26 Oct). Early Black Friday 12-15 Nov, #BlackFriday 23-29 Nov, #CyberMonday 30 Nov-2 Dec. Sellers: inventory, pricing and ad budgets need to be ready earlier. #Ecommerce

Personal AI agents are reaching the checkout button. #Anthropic's #Claude Duet can buy business supplies (US waitlist), alongside other agent launches (PYMNTS). If agents shop for buyers, structured data and reliable fulfilment win. #AI #Ecommerce

#Adobe forecasts US online holiday sales of $275.1B, up 6.7% YoY. Record demand is not record profit: fees, returns and stockouts decide who keeps the margin. Plan inventory and pricing before Black Friday, not during it. #Ecommerce

#Amazon's BFCM deal submission window closed 20 Oct, peak fulfilment fees run 15 Oct-14 Jan (about $0.32 more per unit, per PPC Land), and FBA inbound cutoffs land 28 Oct. Missed the deadline? Focus on listing quality, stock depth and ads now. #AmazonSellers

Order growth beat value growth this Diwali week: orders +31%, GMV +17%, average order value -10% (Unicommerce). Smaller baskets mean margins and bundling matter more than ever. Are you pricing for volume or for profit? #Ecommerce #D2C

Google-Redseer projects India's quick commerce could grow from ~$13B (FY2026) to $90B by FY2031. For brands, 10-minute delivery changes pack sizes, pricing and listings. Selling on marketplaces only? Time to plan for q-commerce too. #QuickCommerce

D2C shipments rose 31.4% YoY in the first four days of this festive sale (ClickPost, 200 brands). The festive season isn't only a marketplace game. If your brand sits on one channel, you're leaving demand on the table. #D2C #Ecommerce

#Apple's #iOS27 is threatening to block ad tech at the #Safari level. 👀 Not just cookies. The whole tracking stack. Every time a platform tightens privacy, brands that own their customer data win and everyone else scrambles. How much of your data do YOU actually own? 👇

#Tesco is putting influencer-led ads on 3,800 in-store digital screens. 📺 Influencer marketing just went offline. The line between digital and physical retail is officially gone. Where is the most unexpected place your brand has ever shown up? 👇 #Marketing #Ecommerce

#Google-Redseer projects India's quick commerce at $13B in FY26 and $90B by FY31. Beauty, home and electronics are the next battleground. Brands: is your listing and stock plan ready for 10-minute expectations? #QuickCommerce

#Amazon says 72%+ of Great Indian Festival visits came from outside the top 9 metros (company-reported). Festive demand is no longer a metro story. Is your catalogue, pricing and delivery promise built for Tier 2/3 buyers? #FestiveSale #Ecommerce

TikTok just launched AI-powered shopping assistance and one-click checkout globally. 📱 Discover. Click. Buy. Without leaving the app. The brands still treating TikTok as just a content platform are watching sales walk out the door. Is your brand set up for #TikTok commerce?

#Flipkart says Minutes orders ran 3.5X normal days; Amazon says Amazon Now is in 120+ cities (company-reported). Quick commerce is now a festive channel, not a side bet. D2C brands: choose SKUs, pack sizes and pricing for it deliberately. #QuickCommerce