🏀 📱 @FIBA3x3 Social Media & Digital Content Manager 🏀 📱 Always with a ☕ on hand 🌍 Galego, e do Celta ⚽
Switzerland / Galicia
Joined August 2010
- Tweets27K
- Following738
- Followers1.8K
- Likes500
Great day at the Broadcast Sport Summit! 🎤🏀
Really enjoyed discussing how to turn content into new fans, bring more awareness and eyeballs to our sports, and build content ecosystems that reach audiences wherever and however they consume content.
Esteban González ☕📱 retweeted
A record season for the FIBA 3x3 Women’s Series! 🏀🌍
The 2026 season marked another step forward for the competition, with a record 25 stops around the world and continued growth across digital and social media.
Full article ➡️ womensseries.fiba3x3.com/202…
#3x3WS
Instagram is betting on long-form video again. I think the biggest challenge has nothing to do with technology.
Full article ➡️ estebglez.substack.com/p/ins…
Esteban González ☕📱 retweeted
In 2028, we will ride together, rise together and roar together. The world’s biggest fans and best athletes will come together in the city of dreams to unleash the next chapter of Olympic and Paralympic history.
In 2028, Stars Align. ✨ Introducing the LA28 slogan.
Head to LA28.org for more.
Esteban González ☕📱 retweeted
From Galicia to Glasgow. Two cultures, shared Celtic roots, one love for football 💚🤝🩵
Rivals for 90 minutes. United long after the final whistle.
Seeing both sets of fans applauding each other. This is what football is all about.
Thank you, @CelticFC, for making this journey so special.
Until we meet again 🩵
Next stop: The @broadcast_sport Summit at the Emirates Stadium 🇬🇧🏟️🎙️
Looking forward to sharing some of the work we're doing at FIBA3x3, exchanging ideas, and learning from other professionals
If you're attending, message me and let's grab a coffee! ☕️
#BroadcastSportSummit
I've started my own #Substack! I see it as a way to expand my thoughts and share my experience.
You can read the first one here: " Why YouTube has become my favorite platform" ⬇️
estebglez.substack.com/p/why…
A sold-out FIBA 3x3 Europe Cup Crelan 2026 in Antwerp 🇧🇪 and a record-breaking digital performance across digital platforms.
📲🏀The numbers
👀 44.5M video views
📱 58.3M impressions
💬 2.1M engagements
Well done, team!
I’m a big fan of celebrating the small wins 🙌
Last weekend, FIBA3x3W reached 100K followers on Instagram! 💯
What started as a dedicated space to celebrate women’s 3x3 basketball and its culture has grown into one of the biggest communities in women’s basketball.
Esteban González ☕📱 retweeted
FIBA and @MotoGP are joining forces for a special 3x3 basketball showcase in Rimini 🇮🇹 on September 9, ahead of the Red Bull Grand Prix of San Marino and the Rimini Riviera.
The showcase will bring together 2026 MotoGP title challenger Marco Bezzecchi, race winner Franco Morbidelli, and two-time MotoGP World Champion Francesco Bagnaia, along with 3x3 basketball players, content creators, and fans at Piazzale Kennedy for an evening combining sport and entertainment. The show also includes a dunk exhibition.
📍 Piazzale Kennedy, Rimini
📅 September 9
⏰ From 17:30 CET
Full article ➡️ fiba3x3.com/en/news/2026/fib…
Esteban González ☕📱 retweeted
8️⃣ Teams. 1️⃣ FINAL chance at #3x3WS Glory 🏆
📍 #3x3WSShanghai
📆 September 5-6
📺 Watch LIVE on the FIBA 3x3 YouTube Channel
Esteban González ☕📱 retweeted
🚨 ¡𝐔́𝐋𝐓𝐈𝐌𝐀 𝐇𝐎𝐑𝐀!
🔥 Estos serán los 𝗥𝗜𝗩𝗔𝗟𝗘𝗦 del Celta de Vigo en la fase de liga de la 𝗘𝗨𝗥𝗢𝗣𝗔 𝗟𝗘𝗔𝗚𝗨𝗘 26/27.
Really happy to be featured in the Short-Form Showcase, presented by @SportsPro & @greenfly 🙌
This is a reflection of the incredible work the entire @FIBA3x3 team delivers, and I'm grateful to have the privilege of leading them 🤩
Full list here👇 sportspro.com/projects/short…
