Working with founders & building Startups from ideas. Initially with Zoosh and now with Armstrong Studio and our Digital Accelerator Ecosystem (& AI of course).

Ireland, Europe
Joined February 2009
Incubators and accelerators can no longer be defined primarily by a physical space or a fixed-duration programme. Founders need continuity across the entire venture journey—including the periods between programmes when they are validating, applying for funding, entering new markets or simply deciding what to do next. Hybrid delivery, AI-supported guidance and better use of venture data can make high-quality support more accessible and scalable. Startup Incubator Market Industry Transformation and Growth linkedin.com/pulse/startup-i…
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Bert Farrell retweeted
A proud son of County Mayo tonight.  After 75 years, the curse is broken and the Sam Maguire Cup is coming home.
75 YEARS AND THE WAIT IS OVER!!!!! MAYO ARE FINALLY ALL-IRELAND FOOTBALL CHAMPIONS!!!!!! 📺 Watch on RTÉ2 and RTÉ Player 📻 Listen on RTÉ Radio 1 #SundayGame
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Bert Farrell retweeted
For the first time in 75 years, the Sam Mcguire Cup comes home to Mayo, Ireland. I said it three years ago when I was in Ballina: Mayo for Sam! And I meant it. I said it because I know what it means not just the county of Mayo but to my own family’s story. Today, the dream becomes reality. Congratulations to my friends in Mayo. You earned this victory. Enjoy every minute. Sam is coming home ☘️
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Why is handwash vegan – at Offaly, Ireland
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Mixed Unit Property in Banagher, Co. Offaly features two fully adaptable commercial ground floor units, perfectly paired with spacious living accommodation spread over the ground and first floor providing an excellent opportunity for entrepreneurs, investors, business owners or private individuals. There is a potential Yield of 11.5% per annum. myhome.ie/5006511
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Global Finance just released their 2026 Best Innovations list, and the signals for the AI startup ecosystem are massive: € Agentic AI is now handling active contract workflows. € "AI Fabric" is cracking the black-box problem for enterprise trust. € The EIB is mobilizing €320B to act as a massive venture hub for tech startups. gfmag.com/award/award-winner… Will Europe lead the next wave of autonomous AI? #ArtificialIntelligence #Startups #AgenticAI #myBertieAI
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This Spectator piece reads like gossip until you realize it’s actually a warning. A senior English barrister takes a real appeal he spent a day and a half writing, feeds it to an AI model, and gets back something better in 30 seconds. It matched the standard of the very best barristers, and it did it instantly, for pennies. That’s the moment the illusion breaks. Law has always sold itself as irreplaceable because it’s complex, nuanced, and human. But most of the value in modern legal work isn’t wisdom. It’s pattern recognition, structure, precedent matching, argument assembly, and risk framing. That’s exactly the territory AI eats first. The scary part isn’t that AI can draft contracts or scan case law. That’s already obvious. The scary part is that once the output quality crosses a threshold, the pricing logic collapses. Clients don’t care how many years it took you to become a barrister if the document they receive is objectively worse than something generated in seconds. So the profession reaches for comfort stories. “AI is just a tool.” “There will always be a human in the loop.” “Judges and clients want a human face.” Those are emotional arguments, not economic ones. And economics always wins. The barrister in the piece understands something most of his peers don’t want to admit. Law isn’t protected by status or tradition. It’s protected by cost and friction. Once those disappear, so does the moat. The first to go are process lawyers. Then drafting specialists. Then advisory roles with no client relationship. Eventually people start asking why they’re paying six figures for a human to read out arguments an AI already wrote better. What makes this explosive isn’t just unemployment. It’s who lawyers are in society. They sit at the top of institutions. They write rules. They shape policy. They’re used to being indispensable. Replacing them doesn’t just disrupt jobs. It destabilizes power. That’s why the resistance will be fierce. There will be calls to ban AI. To regulate it out of courtrooms. To slow it down. But you can’t regulate away a cost advantage that large. The most honest line in the whole piece is the advice to his niece. Don’t take on decades of debt for a career whose core value has already been automated. Not in twenty years. Now. This isn’t anti law. It’s anti denial. AI isn’t coming for lawyers because it hates them. It’s coming because much of what they do turned out to be legible, compressible, and cheap. And once that happens, respect doesn’t save you. Only reality does.
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Interesting responses - from rough count Estonia seems to rank #1 with Switzerland also featuring high according to comments. Not too many mentions for Ireland
what is the country in europe with the most pro-entrepreneur/pro-growth mindset? talking about general sentiment, not tech bubble sentiment in these countries
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I am glad that sense has prevailed and the motion to rename Herzog Park will be withdrawn. But I am deeply saddened by the hurt that the Dublin City Council motion has caused the small, but proud, Jewish community in Ireland. I have engaged with the Irish Jewish community over recent months and in my meetings with the Chief Rabbi of Ireland, the Jewish Representative Council of Ireland, and the Irish Jewish Museum, I have been struck by the pride in the community’s Irishness, and their joy to live in Ireland - just like any of us. But the sense of isolation felt by the Irish Jewish community is also very real. The Dublin City Council motion was very unwelcome, and no doubt increased that sense of isolation, but I welcome the opposition shown by many diverse voices to it. I recently met with the EU Coordinator on Combating Antisemitism and Fostering Jewish Life, Katharina von Schnurbein, for a welcome discussion. We must ensure that the Irish Jewish community continues to flourish and feel safe, and I look forward to advancing this work however I can best help.
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The proposal to rename Herzog Park should be withdrawn in its entirety and not proceeded with.
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Custify - AI-Powered Customer Discovery Tool youtu.be/velR1jGIBb8?si=1nW6… via @YouTube
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A bit more about Bertie AI platform for accelerating the zero to one journey. youtu.be/rgLsVbS3AQI
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Bertie is the AI-powered Digital Accelerator transforming how startups grow. Built for accelerator managers, innovation leaders, TTOs, and public agencies, Bertie helps you guide founders from idea to investment — smarter & more efficiently youtu.be/rgLsVbS3AQI?si=aSXa… via @YouTube
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SORA 2 + Claude + Perplexity is absolutely WILD This combo is absolutely insane for generating videos that actually convert. No agencies. No production crews. No creative directors charging $500/hour. Just three AI tools working together like a professional video team. Here's how it works: → Perplexity researches your product + competitors + winning ad angles → Claude analyzes research and writes 10+ video prompts optimized for conversion → Sora 2 generates multiple video variations from Claude's prompts → Claude scores each video against psychological triggers and platform requirements → Best performers get refined and regenerated automatically Perfect for brands testing creative at scale without burning budget. The power is in the combo: Perplexity = market intelligence most creative teams miss Claude = prompts that understand psychology and platform algorithms Sora 2 = production quality that looks like you spent $5K per video While others are briefing agencies for next month's content, you're testing 50 variations this afternoon. Compare different angles. Find what converts. Scale immediately. Like, RT + reply with "SORA" and I'll DM the complete 3-tool system (Must be following so I can DM) Skip this and keep paying agencies $20K/month for 5 videos.
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I have started asking different models to evaluate these claims and I do like the honesty. Claude says - This post exhibits classic "growth hacking" LinkedIn engagement bait with significantly inflated claims. Let me break down what's credible versus what's marketing hyperbole.
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ChatGPT 5 more politcally correct or optimistic - Partly credible. AI can now cover 60–80% of routine marketing production for many early-stage SaaS companies—not 90% for most, and not without human oversight.
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