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Rewarded ads are a business model.
Sites are discovering that it’s a monetization strategy on its own. One that visitors like and advertisers see as in-demand.
See all the ways it can be implemented and the 4 rules for making it work here: ezoic.com/blog/why-rewarded-…
Despite LLMs reputation as the everything tool, Productivity apps have grown the most in usage and revenue the past few years.
This study includes a few more surprises as well
Ezoic retweeted
5 years ago, I woulda said this kind of data on the web was impossible.
Now, it's not only here but when you know what to do with it, all you can see is a bright future
Live in @ezoic for all customers
Retailer loss leaders are not altruistic financial losses
Mobile apps understood this and built revenue models on the same principles
Lifetime User Value was the open web's white whale.
Until now...
It starts here → ezoic.com/user-value
🤖 Made with AI
You can now set the size and allowed mobile positions of Ezoic’s Floating Video Player. Ezoic optimizes among the options you allow — with a reported 7.9% increase in video revenue plus better bounce rate and time on site. ezoic.com/blog/control-float…
A new Schedule Email button in Big Data Analytics pre-fills a scheduled report from the view you’re already looking at. Add frequency, recipients, and subject to get that BDA report in your inbox on a cadence.
ezoic.com/blog/schedule-big-…
Ezoic Direct is live for all publishers — manage and serve your own direct-sold campaigns in one place from the Ezoic Dashboard.
ezoic.com/blog/ezoic-direct-…
New on the Ezoic Dashboard: the Niche Peer Index widget shows whether a revenue dip or spike is niche-wide or just your site — a privacy-safe comparison over the last 90 days. Read more: ezoic.com/blog/niche-peer-in…
Ezoic retweeted
For decades, the web asked: how does my site/app revenue compare?
@Ezoic team just shipped a niche comparison index built on real performance data across the platform.
1 of dozens of releases the past month. Amazing the pace we're delivering tools customers have been telling us they need. ezoic.com/blog/niche-peer-in…
Ask your AI assistant about pageviews, revenue, and ad performance in plain language — Ezoic's new Analytics MCP connects ChatGPT, Claude, and other AI assistants to your Ezoic analytics. ezoic.com/blog/ask-your-ezoi…
Open.Video adds a Vertical Reels Player for full-screen short-form video on your own site, plus clickable Product Stickers for affiliate links on top of videos. ezoic.com/blog/open-video-ve…
Ezoic just open-sourced official SDKs for React, Vue, and Angular — MIT-licensed, with built-in consent/CMP handling and route-aware page views for SPAs. ezoic.com/blog/ezoic-open-so…
Ezoic's Newest Capabilities: What They Do and How to Use Them
ezoic.com/blog/ezoics-newest…
55.1% of marketers worldwide say first-party data is much more important now than it was two years ago. 70% of B2B marketers are increasing investment in it
95% of Apple App Store apps are free, meaning ads/IAP carry the monetization load
67% of total native app revenue comes from ads, but see all streams of revenue as important
Web apps are more likely to rely on a single revenue stream.
