You've read a lot of my writing, You just didn't know I wrote it.
Joined February 2009
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Firefighter fitness isn't just an individual issue.
When one member cannot sustain the physical workload, the rest of the crew may have to compensate.
Fitness is part of operational readiness.
data-not-drama.com/2026/10/2…
Speed is not automatically recklessness.
The question is whether firefighters can move quickly while maintaining skill, awareness and sound judgment.
Speed should be trained—not simply demanded.
data-not-drama.com/2026/10/2…
The fireground rarely provides perfect information.
Effective operations depend on preparation, clear objectives, continuous size-up and the ability to adapt.
Safety and decisive action should work together.
data-not-drama.com/2026/10/2…
Advice from not a PIO.
AI can help you promote your Fire Prevention Week messages, but if the rigs and firehouse don't look anything at all like the real things, you're just being lazy.
A picture of a firefighter on a roof tells you what happened in the picture.
It doesn't necessarily tell you:
why they were there
what the fire conditions were
what the building was doing
what happened before or after the photograph, data-not-drama.com/2023/10/1…
When firefighters encounter content that confirms an existing belief, they may be more likely to notice it, engage with it, remember it and seek out more of it.
data-not-drama.com/2026/09/2…
If it can be presumed you got cancer from the job, can we also presume you used SCBA?
We bitch about PFAS, yet we are hypocritical at times.
A look at the 'interior' fireground LODDs from the first half of 2026, data-not-drama.com/2026/07/1… #DataNotDrama
FD, EMS PIO social media tip.
When highlighting your personnel during National Volunteer Week - or any other time - be sure to use photos of your personnel.
Or at least from your state.
- advice from not a PIO
FD, EMS PIO social media tip.
If your people do something extraordinary off duty, such as a rescue, how you about post a photo of them because, maybe, you're proud of them? It is amazing, the number of departments that don't do a quick photo post.
- advice from not a PIO
FD, EMS PIO social media tip.
If you're honoring a fallen member on the anniversary of their LODD with a graphic on your apparatus, maybe think about posting a few photos to let your citizens know.
- advice from not a PIO
Allentown Engine 6, Truck 2 with rescues over ladders,
firerescue1.com/search-rescu…
FD PIO, social media tip
If you spent $ millions on a new firehouse with several new features, maybe think about posting a few photos to let your citizens know what they funded.
- advice from not a PIO
Bailout during Houston apartment fire,
firerescue1.com/mayday/watch…
(Houston Fire Station 69/Facebook)
Vent, Enter, Attack in Chesapeake, Va.
firerescue1.com/off-duty/off…
(@ChesapeakeFire photo)
@suffolkvafire
