
Former pro gamer, current Shoutcaster & on-air talent. Global GTM Leader, @Google Cloud for Games. https://xitter.cf/t.co/dnuq6znAXk
Joined June 2009
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Jon Kefaloukos 🇬🇷 retweeted

Google Cloud@googlecloudOct 21
🇺🇸
United StatesConnected via WebAccount-level information, not a live location or per-post device.
Today, we're bringing OpenAI models to Google Cloud's model garden.
We're now the only hyperscale cloud provider offering access to all three leading closed source LLMs—alongside 200+ other models—on a unified enterprise platform → goo.gle/4zJ0VZQ
Jon Kefaloukos 🇬🇷 retweeted
Four Gemini 4 Argon agents, one shared Minecraft world, one goal: defeat the Ender Dragon. 27 hours and 2,783 self-written programs later, the dragon fell.
Jon Kefaloukos 🇬🇷 retweeted
🚨 ‘Twas the night before ROG LVL 20... And here are all of the deats!
ROG LVL 20 is happening TOMORROW! 🎮❤️🔥
We’re celebrating 20 years of ROG, and you’re invited! Join us for a day dedicated to gaming, tech, and the community that has been part of our journey. Don’t miss your chance to be part of this milestone celebration! 👾
📅 2:00pm Saturday, October 17, 2026
📍 NRG Castle | 1601 Industrial St, Los Angeles, CA 90021
Haven’t registered yet? Now’s the time! 👀
🔗 RSVP us.rog.gg/ROGLVL20
We’ll see you tomorrow at ROG LVL 20! 🔥
#ROGLVL20 #ROG20thAnniversary #ForThoseWhoDare
Jon Kefaloukos 🇬🇷 retweeted
Unity was founded on the idea of democratizing game development. Today, together with our partners at Google, we’re bringing the power of the Unity platform to a new generation of human creators — creators using artist-created art to build and iterate together on real games.
Introducing Unity Spark! youtu.be/IkcK7aeMw5A?is=9SB8…
👉 I also wrote a short blog post about what Unity Spark is — and what it isn’t: on.unity.com/47AiMpU
Jon Kefaloukos 🇬🇷 retweeted
Say hello to Gemini 3.5 Transcribe!
- Build apps that understand user speech / intent, even w/ multiple speakers!
- Auto-detection of 85+ languages out of the box
- Custom vocab adaptation for specialized jargon... SGTM:)
API available now in @GoogleAIStudio and Gemini Enterprise, or try it in the Gemini app on macOS or Rambler on Android!
More details: blog.google/innovation-and-a…
Just a random appreciation post for Fortnite & Epic Games.
This Chapter of Fortnite has been so much fun, so many new additions to the game, sprites, and just overall feels amazing how responsive the devs are with the community.
New seasons feel like new chapters and its been amazing 😁
Jon Kefaloukos 🇬🇷 retweeted
Check out the newest additions to our DICE Athens programming lineup from 2K, Google, Riot Games, and more who will be joining the DICE Athens stage and roundtable discussions!
Join us and your industry peers before tickets sell out!
Full lineup list:
diceeurope.org/dice_speakers…
Jon Kefaloukos 🇬🇷 retweeted
Replying to @JensenHuang @nvidia
Jon Kefaloukos 🇬🇷 retweeted
my paychecks funded most of Hype along with @MrSu1z @Murrizzle . We had no corporate budget or backing. Prize Pool was mostly team passes and no one got paid except for food. Hard to lift off the ground but we did something. Beyond Gaming at the time also helped fund Hype 1 & 2
Jon Kefaloukos 🇬🇷 retweeted
This is an important email I sent today to all employees at XBOX:
Team,
We are beginning the most significant restructure in XBOX history. After careful consideration, I've made the difficult decision to reduce our team by approximately 3,200 throughout FY27. This will include approximately 1,600 role eliminations today, and in addition, four studios will leave XBOX to new management. I recognize that a year-long restructuring creates additional challenges. Unfortunately, it is not possible to make all the necessary changes in a single day, and I wanted to be direct about the scale.
I know this is painful. These changes will directly affect people who have poured their creativity into building XBOX. Many joined us through acquisitions, while others were recruited here, or sought us out because they loved this industry and loved XBOX. Today's decisions do not reflect their talent or dedication.
Our business today is not healthy. We are operating at margins that are 3–10x lower than comparable platform and publishing businesses. We entered Gen 9 with a smaller install base and a higher cost structure. To grow, we bet on Game Pass, multi-platform, and a broader portfolio of content. While those businesses have created meaningful value, they did not grow at the pace we expected. As that happened, our core business weakened, and we added more teams, more investment, and more time, hoping for a better outcome. And now the industry is facing the most severe hardware crisis in its history. We must reset XBOX.
First, we will reset our content portfolio.
Since 2018, we have aggressively expanded our studio portfolio while the number of games created each month across the industry now outpaces the last ten years combined. We now find ourselves competing not only with the largest publishers, but also with smaller independent studios. It is neither possible nor desirable to own every great independent studio. We have also learned that we are not the best home for every type of studio; in a typical year, we lost 64 cents for every dollar we invested. As we reset XBOX, we will help independent creators succeed by providing open development tools and audiences to realize their vision.
Compulsion Games and Double Fine Productions will return to management and transition to independent studios with their IP, catalog, and runway for their next games. Ninja Theory and Undead Labs have entered terms to join new ownership with funding to complete and grow Senua and State of Decay 3. In France, Arkane’s management is beginning required consultation with its Works Council to review potential strategic options.
We are also making reductions across other units, and in some cases, shifting investment to focus on higher priority projects. These changes vary in size across Activision, Bethesda/ZeniMax, Blizzard, King, Mojang, and XBOX Game Studios. None of our first party publicly announced games or projects are being cancelled as part of these reductions.
In addition, Mojang and King will now report directly to me. These two studios have increasingly become platforms and are our largest by monthly active players. They bring critical geographic, demographic, and differentiation to XBOX.
Second, we will reset our platform.
We know that great technology gets better when it gets simpler, not bigger. Today, in some parts of the company, work passes through as many as 14 layers of management. Our platform teams are 40% larger than they were at the start of this generation, even as our player base and playtime have declined. That complexity has slowed decisions, blurred accountability, and made it harder to deliver for players. As we reset XBOX, we will simplify.
We will reduce management layers to no more than 5, and where possible, 3. We will deliver success through a flatter organization that is built around makers (individual contributors focused on building), player-coaches (leaders who remain deeply involved in the work while developing their teams), and directly responsible individuals (DRIs) who own key decisions and outcomes. And we will streamline how we work across our tools, with a cleaner code base, shared services, and 50% reduced vendor spend.
Third, we are resetting how we operate.
As XBOX grew our headcount, we became more fragmented. Teams, studios, and functions often operate independently, and it became harder to work towards a shared goal, make the right tradeoffs, and get things done.
For the first time, we are establishing a Chief Operating Officer with end-to-end P&L responsibility across content, hardware, platform, and services. Helen Chiang has been promoted to this role and will report directly to me. Over nearly two decades at XBOX, Helen has helped build some of our most important businesses, from XBOX Live to leading Mojang and the Minecraft franchise. She will bring our businesses together under one operating model, making sure we make clear investment decisions, learn from our successes and failures, and hold ourselves accountable for results.
Thank you, Dave McCarthy, who is retiring after 17 years with XBOX. Dave has played a defining role in building the platform that millions of players rely on every day and has been a trusted partner through many of the biggest moments in XBOX's history. We wish him all the best.
These changes are about a bigger future for XBOX, not a smaller one. The next decade of gaming will be larger, more global, and more creative than anything we've seen before. This year, we'll invest as much in XBOX as we ever have, but we'll invest with greater focus, greater discipline, and greater clarity, all in service of making XBOX where the world plays and creates.
I want XBOX to be one of the few companies that entertains more than a billion people each day and gives everyone the opportunity to create and connect. I know we can achieve this goal. XBOX has many of the most beloved franchises in entertainment history, talented studios around the world, and we will return to growth in 2027.
History is full of companies that mistake longevity for inevitability. We will not be one of them.
Asha
June 26th 2022 Championship Sunday
@KnightsGG vs. @TheRiseNation
The Last #Gears5 Esports Summer Major
October 6th 2026 🤷♂️ @GearsEsports ⚙️
@Reflections @Falloutt @J_Ribs @RyanFoolz @ColinCrowClarke @TobyCampbell_ @JacobMvPR @GuyBlaze @MissJourdy @FraNChlS @ThyAshes #GearsOfWar
Jon Kefaloukos 🇬🇷 retweeted
We just shared with our team the realities we need to navigate as we work to reset the XBOX business. We won't succeed by hiding hard truths, nor will we succeed by doing the same thing and expecting different results. See the note here: news.xbox.com/en-us/2026/06/…
Jon Kefaloukos 🇬🇷 retweeted

The All-In Podcast@theallinpodMay 30
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United StatesConnected via WebAccount-level information, not a live location or per-post device.
Bill Gurley: Anthropic Thinks It’s Building God
@Jason: It is the ultimate level of narcissism and delusion of grandeur to think you can create God.
@bgurley:
“Anthropic is a mystery to me. I've never, ever seen a company that is both leading their field and the most negatively outspoken commenter on what they do.
And my initial theory was the regulatory capture theory. Quite frankly, I think they're very close to achieving that.
But then they just got so loud that I've literally, in the past 30 days, read everything I can about Anthropic, and I've come up with a new theory.
I call it the Dr. Frankenstein theory.
The more I dig, I've met people who, I dare say, think it's their responsibility, and they're excited about, building a species that's superior to humans.
Dario wrote this blog post called ‘Machines of Loving Grace.’ It was based on a poem.
The last stanza of the poem says, ‘I like to think of a cybernetic ecology where we are free of our labors, and joined back to nature, returned to our mammal brothers and sisters, and all watched over by machines of loving grace.’
Sounds like an overlord to me.
And then in Dario's post, he says, ‘It could be a capitalist economy of AI systems which then give out resources to humans based on some secondary economy of what the AI systems think makes sense to reward in humans…’
So I don't think they think they're writing software. I think they're midwifing a deity here.”
Jason:
“These are delusions of grandeur. Let's call it what it is.
They believe that they're so powerful, these individuals, that they can create God, and that by creating God, they are like this Prometheus kind of species.
It literally is the ultimate level of narcissism and delusion of grandeur to think you can create God.”
Jon Kefaloukos 🇬🇷 retweeted
should we REALLY make our schedule release video in halo?
yes yes yesyes
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chargers 2026 schedule release
Jon Kefaloukos 🇬🇷 retweeted
The most supportive and down to earth people I've met I wouldn't want to work in Esports with anyone else! So glad I got to work with these two goats this weekend!
Jon Kefaloukos 🇬🇷 retweeted
What a weekend at the @Alienware Collegiate Clash 2026 featuring @MarvelRivals
Thank you to all of the players, content creators and viewers that stopped by in person and online to the event.
Stay Tuned for more info on 2027...
#AWCC2026
Jon Kefaloukos 🇬🇷 retweeted
Introducing the talent lineup that we have prepared for the Alienware Collegiate Clash 2026 Finals!
Host & Casters
@falloutt, @vikkikitty, @acozygamer
On-Air Guests
@bigpuffer, @jay3ow
Online Watch Parties
@b0gur, @flats_ow, @kingsman265mr
Make sure to tune in to catch all the action!
#AWCC2026

































