finoptimal

feeling confident there's no other app with testimonials that include “kidnapped” and “go into debt.” thanks for the love, John!

we have two (2) major announcements: 1. we're honored to have been named one of Future Firm's Top 50 Modern Accounting Firms of 2025 2. since Tom was asked the firm owner questions for the article, he's the owner now. don't say it's Jesse because it's not. this is legally binding. things are about to look a lot different around here see the full top 50! hubs.la/Q03pMfyj0

If you can type “for the period,” you can automate prepaids. No spreadsheets. No stress. Just clean accruals with Accruer.

game changer 🎮

Booking deferred revenue doesn’t need to be complicated. Just write "for the period," and Accruer handles the rest. Faster close 🏁 Cleaner books 🧼 Happier you 😃

we build apps that eliminate manual accounting work. and every day, literally thousands of people ask us: “but why did you build them?” they were desperate for answers. they found my personal number. they left voicemails. middle of the night. I didn't sleep for weeks. AT&T changed my number, but the calls kept coming. eventually, I started answering: “please. I didn’t even build the apps. I’m just the social media guy. this doesn't even make sense.” I broke down and gave them Jesse's number. it only took a few calls before he broke down too, and recorded videos explaining the "why" behind each app. 🎥 playlist linked in the comments

Your accrual spreadsheets hate Accruer. And that's a good thing 👍

🚨 Do not watch this video if you: 1. Get out of bed looking forward to manual journal entries. 2. Are in a committed relationship with your accrual spreadsheets. 3. Get butterflies when you have to update dozens of recurring entries.

Pushkin Industries was looking for a way to run a tighter, more efficient finance operation. Alongside FinOptimal, they built a lean, automated accounting system on top of QuickBooks: ✅ Manual processes replaced with workflows ✅ Real-time reporting across the business ✅ Scaled finance operations, without scaling headcount “This is absolutely game-changing,” said Pushkin CFO Christina Sullivan. Read the full story: hubs.la/Q03gzDX60

and 5.9 seconds doesn't even include the time it takes to read the caption

Accrual accounting in one step: 👉 write “for the period.” Accruer takes care of the rest, automatically calculating and booking entries for: ✅ Prepaids ✅ Deferred revenue ✅ Fixed assets ✅ Payroll accruals No spreadsheets. No formulas. No step 2. If you're still doing accruals manually, you're working too hard.

Did you miss our recent 🚨emergency episode🚨 of Another Not Another Accounting Podcast? Alongside John & Kyle from Zeroed-In Consulting, Tom discusses how businesses can avoid being bullied by auditors 🙅 Watch episode 83 on YouTube: hubs.la/Q03dHr3b0

What if accruals took seconds instead of days? ⏱️ Prepaid expenses, deferred revenue, fixed assets, payroll accruals... easy. Just write “for the period” and never do a manual accrual again ✅