Part consultancy, part creative agency—we help companies harness the power of Story at the Center™ to dominate their markets.

Oakland
Joined July 2013
Sometimes the most powerful stories are about the disasters that never happen. #CyberSecurity #CampaignSuccess #BlackBerry #FirstPerson #DisasterAverted
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Market leaders don’t use slogans. They craft narratives that earn trust and build value. Learn more: firstperson.is #BeyondSlogans #SellYourStory #StoryAtTheCenter #BrandNarrative #FirstPerson #1P
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The best partnerships change how teams think, decide, and ship. This reel is what our clients say “Story at the Center” looks like in practice: clearer alignment, faster momentum, and work that lands. We’ll let them take it from here. #StoryAtTheCenter #FirstPerson #BrandStrategy
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Your team isn’t psychic. If your vision isn’t clear, they can’t execute it. Unlock the story behind your strategy. Start here — firstperson.is #VisionToAction #AlignmentMatters #LeadershipInAction #differentiation #businesstransformation #categorydesign #StoryattheCenter
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6 spots, 15 environments, 12 locations. Virtual production saved time/cost, unlocking creative options traditional shoots can’t. Let’s connect: firstperson.is #VirtualProduction #Innovation #Technology #LEDVolume #ClientSuccess #StoryAtTheCenter
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Founders Drew and Marcello look to the horizon as we embark on 2026.
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A tagline might grab attention—but story keeps it. The most successful companies put Story at the Center—firstperson.is #beyondtaglines #differentiation #businesstransformation #storytelling #categorydesign #marketing #messaging #FirstPerson #1P #StoryattheCenter
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They gave you a seat—not a say. Belief doesn’t scale without Story. Shift perception. Shape the business – firstperson.is #differentiation #businesstransformation #storytelling #categorydesign #marketing #messaging #FirstPerson #1P #StoryattheCenter
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What does it take to make a CEO say “this is exactly what gets me excited” about a website? Six months of building immersive 3D landscapes that turn data into narrative. Go behind the scenes of one of our more ambitious projects 👇 #StoryAtTheCenter
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When everyone's throwing the same combos, nobody connects. Different wins. Story at the Center makes it happen. We help leaders hit harder - firstperson.is/landing/story… #differentiation #businesstransformation #storytelling #categorydesign #FirstPerson #1P #StoryattheCenter
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There’s nothing better than being on set with the 1P family, except when they’re joined by talented actors asked to improv comedy scenes directed by an absolutely giant Creative Director. #onlocation 🎬
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When the path to innovation is unclear, most teams play it safe. The most successful companies put Story at the Center. 📖Read more: bit.ly/44yKnpv #StoryAtTheCenter #FirstPerson #1P #InnovationParadox #MarketLeadership #VisionMatters
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Launching a new category can create just as many challenges for design as it does for messaging. For @ArmisSecurity, we built a bold visual language made of thousands of nodes, strings, and containers that connect to express one idea: clarity in abstraction. #StoryAtTheCenter
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1P creatives brewed up their very own Halloween playlists to compliment the spooky season. The genres are different, but both are based on dark mood and menace. Not your average monster mash 💀 Menacing Rock: bit.ly/437tJxu Spooky Hiphop: bit.ly/3JwbUS6
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