Building & maintaining #websites for #smallbusinesses so they can spend more time winning customers and less time managing their online presence.
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ALT Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.
ALT Do I Need a Salon Website If I Have an Instagram Page? Yes, having a dedicated website offers more opportunities than simply running an Instagram page. It can take more work to set up a website for your salon, but an automated website builder like Fisherman Websites does the hard part for you.
ALT Building a website takes time and patience. Don't be afraid to iterate and make improvements as you go along.
ALT “Your website's appearance and functionality play a vital role in leaving a lasting impression on your visitors.”
ALT Creating a positive user experience through a well-designed and properly functioning website is key to establishing credibility and trust with your audience.
ALT Tips on Boosting Community Engagement
ALT Respond to comments- show appreciation for positive feedback and address any concerns or questions promptly.
ALT Collaborate with influencers- partner with beauty professionals who align with your brand.
ALT Social listening- monitor conversations and mentions of your brand across social media platforms.
ALT How To Create An Engaging Content Strategy
ALT Are you struggling to attract and retain social media followers?
ALT Keyword Placement: Incorporate relevant keywords naturally in your social media posts.
ALT Visual Appeal: Visual content is highly engaging.
ALT Optimizing your Social Media Profiles
ALT Did you know that social media channels are becoming more like search engines?
ALT Username and Handle
ALT Bio and Description
ALT Advice for Non-Tech Small Biz Owners
ALT 1. Start with User-Friendly Website Builders
ALT 2. Focus on Essential Content and Design
ALT 3. Ask For Help
ALT SEO Basics For Small Businesses
ALT You might wonder why SEO is essential for your online success as a beauty business owner.
ALT SEO helps you get found easily on search engines like Google and it helps drive more revenue.
ALT 3 Easy ways to get started
ALT Just Getting Started With Social Media For Your Business?
ALT Social media can significantly boost your website's visibility
ALT 1. Craft engaging posts with compelling visuals
ALT 2. Use relevant hashtags for discoverability
ALT This Is Ruining Your Website For Visitors
ALT Poor user experience.
ALT Slow Website Performance
ALT Difficult To Navigate
ALT A website doesn’t have to be expensive or time-consuming.
ALT Before Hitting Publish on Your Website
ALT Here are three critical things you need to check before making your website live for the world to see.
ALT Make sure your website looks good and works well on different screen sizes.
ALT Check that it appears and functions correctly on different web browsers.
ALT How to Leverage Your Network
ALT Send personalized emails or messages to your contacts.
ALT Ask for website link shares.
ALT Offer incentives or rewards for referrals.
ALT SMALL BUSINESS BRANDING GUIDE: 5 ESSENTIALS TO VISUAL BRANDING
ALT 4 Ways To Get More Website Traffic
ALT Is your website not bringing you traffic?
ALT 1. Update Customer Communication Channels
ALT 2. Add Your Website Link
ALT 4 Ways to Make QR Codes Drive Traffic To Your Business
ALT Design Captivating QR Codes and Position Them Strategically.
ALT Clearly Communicate the Value Proposition of Visiting Your Website
ALT Offer Exclusive Discounts or Promotions
ALT Is having an INSTAGRAM business page essential?
ALT PROS: - #1 most popular social media platform - Some analytics and data options available - Free to set up a page with Instagram for Business - Contact info and links can be added for easy follower reach - Seamless integration with a Facebook Business page - Ideal for sharing engaging content like before and after photos
ALT CONS: - Lack of ownership over your Instagram salon business page - Need to adhere to Instagram's guidelines for content and actions - Intense competition with other salons, influencers, and ads - Existing Instagram followers may already be aware of your salon - No control over reviews posted on your page - Limited customization options for design and functionality - Instagram analytics provide less data compared to your own website - Instagram serves more as a marketing tool than a comprehensive salon home base
ALT If you find this useful, don't forget to like, comment, and share this to other small business owners.