FitzMartin

Celebrating 20 years of Metalworking Solutions! 🎉 We were honored to join our client in Chattanooga for this milestone and see the appreciation they have for the people behind their success. Cheers to the next 20 years! #MetalworkingSolutions #Manufacturing

Rene came back from @HubSpot’s UNBOUND with more than a full camera roll. 📸 She brought back fresh ideas on AI, search, HubSpot, and marketing that we’re ready to put to work for our team and clients. Here’s a peek at a few highlights from Boston. ✈️ #HubSpotUNBOUND #HubSpot

Introducing the FitzMartini.🍸💙 Blue, bold, and very FitzMartin. Specially made by Bygones Cocktail Bar and best enjoyed with good company and an idea you probably should have written down.

SPOC Energy’s new website is officially award-winning. 🏆 The site we built and launched for SPOC was named Best Energy Website in the Web Marketing Association’s 2026 WebAward Competition. Congrats to the SPOC and FitzMartin teams! Check out the award: hubs.ly/Q04xc3Br0

Introducing FitzMartin’s new President and CEO, Will Riley. With 15 years in B2B, including nearly a decade at FitzMartin, he’s leading our next chapter as marketing shifts from the platform era to the AI era. Join us in congratulating Will! #B2BMarketing #FitzMartin

Brand is more than awareness. It’s a strategic asset. We recently joined Metalworking Solutions for a brand workshop focused on building on what’s working and keeping their culture at the heart of what’s next. More to come. #B2BMarketing #BrandStrategy

Alabama’s compounding community is coming together to protect patient access to compounded medications.
Will Riley joined Scott Brunner, CEO of @a4pcrx, and pharmacy advocates in Birmingham to discuss the issues impacting pharmacy compounding.
#PharmacyCompounding

Better marketing starts with understanding the business behind the brand. Sam Corona recently gave our team a behind the scenes tour of Corona Group Inc. in Birmingham. We explored the warehouse and saw their workspace solutions. #B2BMarketing

How do we bring more people into horticulture? That question shaped a lot of conversations at Cultivate '26 in Columbus. Thanks to @American_Hort for supporting this industry through education and professional development. We loved getting to connect with everyone! #Cultivate26

Behind the scenes with Metalworking Solutions during a recent photo and video shoot, capturing the capability, culture, and scale that will power their upcoming website launch. Tour the facility: bit.ly/45FZQp4

Here’s to 2026 – full of opportunity, growth and partnership. Thanks to our clients and collaborators for being on the journey with us.

From our FitzMartin family to yours, we wish you a restful, meaningful, and joy-filled holiday season. Merry Christmas!

This season reminds us that serving others is one of the most meaningful ways to give. Through team service days and personal service time, our FitzMartin team is proud to support our local community.

Grateful for our clients’ trust and for a team that lives our values. We'll be closed Nov 27-28 to recharge and reconnect. Happy Thanksgiving!

Cutting brand marketing to fund short-term wins might work briefly—but it weakens long-term growth. Discover why brand matters, how it boosts performance, and how to protect your pipeline by balancing both, even when budgets are tight. Read now: bit.ly/4lwyHKU

With 25+ years of experience, Jason brings bold, strategic creativity to every campaign. His leadership, speed, and eye for design help our clients stand out—and succeed. Here’s to one incredible year of impact! #WorkAnniversary #CreativeDirector #B2BMarketing #TeamSpotlight

Seeing a traffic drop in GA4? Don’t panic. GA4 measures data differently—offering a clearer view, not a crisis. Learn why your numbers look lower, what "engaged sessions" really mean, and how to shift the conversation from panic to performance. Read now: bit.ly/4keGP1L

In just one year, Katie has become a trusted client partner—bringing sharp strategy, creative insight, and eight years of industry experience to every engagement. Her ability to align marketing execution with business goals keeps our clients moving forward with confidence.

For the past year, Marci has been the operational backbone of FitzMartin. As Director of Resourcing, she keeps every project aligned, empowering our team to focus on what matters most: delivering exceptional outcomes for our clients. Happy anniversary, Marci!

The most dangerous word in marketing? Workflow. We all say it, but rarely define it. In this post, we unravel the real meaning of workflows and why they’re never “done.” Read it here → bit.ly/4m27Lnt