Tom Upfold (@Floderick) header
Tom Upfold (@Floderick) profile picture

Tom Upfold

@Floderick

Marketing professional, nature lover, rugby watcher, amateur Latin Americanist, husband and father.

 Oxfordshire
Joined June 2009
  • Tweets309
  • Following154
  • Followers133
34Media
Photo by Tom Upfold (@Floderick)Photo by Tom Upfold (@Floderick)Photo by Tom Upfold (@Floderick)Photo by Tom Upfold (@Floderick)Photo by Tom Upfold (@Floderick)Photo by Tom Upfold (@Floderick)Photo by Tom Upfold (@Floderick)Photo by Tom Upfold (@Floderick)Photo by Tom Upfold (@Floderick)Photo by Tom Upfold (@Floderick)
Thank you #WhiskySanta for the free @TobDistillery 12 Year Old with my @MasterofMalt order! Like whisky? Get involved... masterofmalt.com/whiskysanta…
1
1
4
What B2B customers really care about: applying Bain’s B2B Elements of Value study in practice. #b2b #marketingstrategy #branding #abm linkedin.com/pulse/what-b2b-…
2
How come 2 of the 'top stories' on #Srebrenica #SrebrenicaGenocide recommended to me by Google today are crass #genocide denials & disinformation? #fakenews
Image from Tom Upfold (@Floderick)
We’re looking for a marketer with a big dose of intellectual curiosity. The role is in our planning team. If you’re…lnkd.in/d_fX8Gt
We've all seen it happen! Crappy #B2B #marketing personas slayed by @tomfishburne . #marketoon marketoonist.com/2016/12/buy…
'Liam Williams is probably a left wing who can play full-back.' walesonline.co.uk/sport/rugb…
7
23
5
20
Good talk on how @genpact has reinvigorated it's #DemandGeneration model and integrated it under one roof at #tmpforum #b2b
1
1
David van Schaick presents his B2B radar at #TMPforum . Authenticity will be the next big thing. Cut the bullshit.
Image from Tom Upfold (@Floderick)
1
'We've swapped one kind of banality for another' b2b marketing's gone from product centric to content marketing fluff #TMPforum
2
.@Chidders55 sharing insights into a marketing campaign that enables #challenger sales methodology at #TMPforum
4
Love the S&M alignment video from @salesforce by @cdhenderson @Chidders55 and team. m.youtube.com/watch?v=WW3ZdZ… #TMPForum #b2b #marketing
4
5
Tom Upfold retweeted
Nicola Kemp (@nickykc) profile picture
Nicola Kemp@nickykc17 Nov 2016
#StopFundingHate puts brands on alert for consumer backlash ln.is/campaignlive.co.uk/9YE… via @campaignmag
1
3
1
Hahaha You’re hired: how The Apprentice led to President Trump | Stuart Heritage #trump theguardian.com/commentisfre…

You’re hired: how The Apprentice led to President Trump | Stuart Heritage

The rise to power of the president-elect was less a campaign than a cash grab for ratings. It was reality TV writ large

theguardian.com
IoT worm can hack Philips Hue lightbulbs, spread across cities theregister.co.uk/2016/11/10… via @theregister
Nice slide on what people really want from digital experience - and don't. From @chrisbrauer at #cxb2b conf London.
Image from Tom Upfold (@Floderick)
1
1
3
In fact it's reminded me how meaningless much of B2B marketing can get. Being meaningful in B2B is a nice call to action for today #cxb2b
2
Listening to @chrisbrauer on importance of empathy. Surely this is the hardest thing about complex B2B propositions in practice #cxb2b
2
3
Good talk on rebooting customer experience from BSI's Chris Wright @WrightPeopleMkt . Even inviting real customers to board meetings! #cxb2b
1
2
Defining good CX depends on deep understanding of customers - a core mktng skill. But it's harder to walk in B2B customers shoes. #cxb2b
1
1
Customer service has bigger impact on sales in b2b than b2c. And share the experience more. #cxb2b #b2bsummit
1
Load more