Through fractional and advisory services, we drive digital, brand and marketing strategies for companies seeking sustainable success, faster.
New York City, New York
Joined March 2023
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Watch the show. Shop the collection.
We partnered with @KaiCenat, @vivetofficial, and @domainewrldwide to bring the shopping experience to life as the final model walked the runway.
Here’s how we helped make it happen: flywheelstrategy.co/from-run…
Everyone has tried the #AI tools. Far fewer have changed how the business actually runs.
On Sept 15, our founder, Kate MacCabe, is speaking at @DTCLive in NYC about the difference between experimenting wth AI vs real impact on speed & revenue.
Join us: 2aahovc9gzu.typeform.com/to/…
A new AI tool launches every week.
The challenge isn't using AI, it's knowing what to grab onto and what to let drift by.
See what we've learned about making AI work for your brand, not the other way around. 👇
flywheelstrategy.co/overwhel…
AI is changing marketing. Strategy still wins.
Join us July 2 at 11:30 AM EST for: 🌊 Sail the AI Wave: You're the Captain at the Helm, AI's the Extra Oar
Bring your questions on growth, brand, content, data, and AI.
Save your seat:
luma.com/18i9emcb
75% of AI founders say it's harder to raise in the current climate.
This is the headline nobody is writing about the "AI boom."
We surveyed founders + investors anonymously at @Techweek_ . The full data is now up 👇
flywheelstrategy.co/ai-hype-…
UPDATE: Due to overwhelming interest, we expanded TRUE CONFESSIONS during @Techweek_ to a new time.
🗓 Jun 2 | 9 – 11 am
📍 Dumbo, Brooklyn
Join founders + investors talking honestly about what’s happening in AI fundraising.
RSVP before it sells out -> partiful.com/e/7crlodxkSPD1l…
Most marketing teams don’t need another tool or hire.
They need clarity.
Clarity isn’t a nice-to-have. It’s a strategy.
Read more to learn how clarity can be your strategic lever -> flywheelstrategy.co/strategi…
Ecommerce playbooks only work when they meet the reality of your business.
Join us May 7 at 2pm ET for
Ask Flywheel Anything: From Ecommerce Playbooks to Reality
High-touch, real-time strategy for founders & operators.
10 spots only → luma.com/sbo4t60j
ALT Ask Flywheel Anything: From Ecommerce Playbooks to Reality with Gaïana Joseph of Flywheel Strategy.
2026 campaigns are already raising the bar.
The common thread?
Clarity > budget Best examples (and what to steal) ⬇️
flywheelstrategy.co/2026-bra…
You have the traffic. So why aren’t they buying?
It’s a trust gap.
Join our next #AskFlywheelAnything on April 2nd at 12 pm ET to breakdown what's breaking up your marketing funnel.
Register here → luma.com/r9qgzslg
A great #siteredesign isn’t one decision. It’s 1,000s of micro-decisions aligned to a clear north star.
Proud of this one. ✨
Check out the new @hppyskin experience 👇
hppyskin.com/
#Shopify #ecommerce #digitalexperience
Last week we hosted a room full of founders and operators for an honest conversation about #AI and consumer trust.
The big takeaway: nobody has this fully figured out yet.
That is what makes the conversation worth having.
Full recap on the blog -> flywheelstrategy.co/ai-ecomm…
Update: spots are filling for our AI + e-commerce discussion in NYC on 3/9
RSVP before we reach capacity ➡️luma.com/f4ab92bs
Papa Luc’s Provisions will be bringing the Haitian bites
Haiti has always been abundant. This Monday, you can taste it
#ai #ecommerce #nycevents
We’re hosting a conversation in #NYC on the #AI tradeoffs #ecommerce leaders cannot ignore.
✨ Smarter Bets
🗓 March 9 | 6:00 PM
📍 @Mejuri Flatiron
#AI is accelerating personalization. Trust is the real constraint.
RSVP → luma.com/f4ab92bs
#AI #Ecommerce #NYCEvents
ALT ✨ Smarter Bets The AI Tradeoffs E-Commerce Leaders Can’t Afford to Ignore 🗓 March 9 | 6:00 PM 📍 Mejuri Flatiron AI is accelerating personalization. Trust is the real constraint. Hosted by Flywheel Strategy and Tech/ish
✨Ask Flywheel Anything!
Too many teams feel stuck...not from lack of effort, but from a lack of operational strategy.
Misalignment, rework, and burnout are invisible symptoms.
Let’s talk about how to fix it.
🔗 Join the convo March 3rd at 11 am EST→ luma.com/f6n2t2dl
ALT Ask Flywheel Anything is a high-touch, open strategy session for founders, marketing leaders, and creative teams who want to fix what’s slowing them down. This session is focused specifically on marketing operations, creative operations, and project workflow clarity — the systems behind the campaigns.
Great marketing systems don’t just make work faster — they make teams calmer.
Before your next launch:
Keep what works
Fix what slows you down
Stop what adds noise
A simple ops reset can change everything. Read more here ->
flywheelstrategy.co/operatio…
Less than 24 hours before #Boston's biggest #ecommerce pitch competition begins!
Join us tomorrow and be a part of the future of ecommerce's next big break ->luma.com/hd1zo32y?tk=6gxLU7
🚀 Excited to share that we'll be on the judging panel for the Arcangel $100K E-Commerce Pitch Competition on 1/31 in #Boston
📢 Founders + startups, join us for high-impact pitches, networking, and great insights
👉 luma.com/hd1zo32y?tk=6gxLU7
#ecommerce #pitchcompetition
Want #AI to drive real #ROI — not more chaos? Join us Dec 9 at 1pm ET.
We’ll cover:
• People + process + AI alignment
• Workflow systems that reduce burnout
• Real segmentation + ops ROI
• How to integrate AI into daily work
RSVP here -> linkedin.com/events/theflywh…
BFCM is live — and we’re peeking behind the curtain 👀
Check our IG Stories through Monday for real-time highlights of standout Black Friday & Cyber Monday campaigns.
Follow the realtime roundup here ➡️ instagram.com/flywheelstrate…
#MarketingTips #Ecommerce
