@Focus

Focus helps marketers create remarkable #Content at scale.

 San Francisco, CA
focus.com
Joined April 2008
  • Tweets9.2K
  • Following19.1K
  • Followers20.8K
Editorial calendars help give insight into the life-cycle of a brand. #SMCMQA @CMGFocus
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I'm speaking @Focus Roundtable: How to Optimize your Marketing Strategy on 7/10 at 11 AM PT. focus.com/c/Ktq/ #FocusMS
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Keep an active social media presence in 15 minutes a day heinzmkt.in/LCDMQV #SMCMQA

Blog | Heinz Marketing

By: Tom Swanson, Senior Engagement Manager at Heinz Marketing “There is no accountability” is the single most common complaint I hear when working with teams struggling with structure.  Most of the...

heinzmarketing.com
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Eight keys to successful content curation heinzmkt.in/LCDo4T #SMCMQA

Blog | Heinz Marketing

By: Tom Swanson, Senior Engagement Manager at Heinz Marketing “There is no accountability” is the single most common complaint I hear when working with teams struggling with structure.  Most of the...

heinzmarketing.com
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Don't put too much weight behind "likes." You should actually use/engage with the likes you have, regardless of numbers. #SMCMQA
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Biggest mistake #B2B co's make: spending too much time on #Facebook. #LinkedIn might be the better choice. #SMCMQA
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Three ways content marketing can make your sales team happy heinzmkt.in/LCCwgL #SMCMQA
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There are no shortcuts when keeping your #content from getting lost. It takes work, but the good reputation is worth it in the end. #SMCMQA
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"#SocialMedia is not about the media, it's about the #social." #SMCMQA
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Great Social Media Advice right now on @Focus #SMCMQA
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Great content is clear/specific, human, relevant, accessible, intriguing, provocative, & trustworthy. #SMCMQA
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The 7 Essential Elements Of Compelling Content bit.ly/Luw2Q6 #SMCMQA
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Six elements that make online videos worth sharing heinzmkt.in/MdLPhR (works for other formats too) #SMCMQA
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It's all about packaging. You can have one piece of content that you can package in 3-4 different ways. #SMCMQA
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10 proven sources of consistently good content heinzmkt.in/LCzpFx #SMCMQA
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Focus retweeted
Cision@Cision9 Jul 2012
Some good convo on social media for brands going on right now at #SMCMQA @Focus - jump in the hashtag!
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Six ways to evaluate social media success (and what to do right now) heinzmkt.in/MdKPKD #SMCMQA
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How top salespeople are using social media heinzmkt.in/y9vylq #SMCMQA
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Just logged in to @Focus Roundtable: Social Media and Content Marketing Q&A focus.com/c/LBY/ #SMCMQA @steveology @prsarahevans
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Interesting social media conversion rate data to help choose between networks blog.hubspot.com/blog/tabid/… #FocusQA
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