Fred & The Good Guys

So, I am subscribed to the @Paramount+ $5.99 monthly thing. I am signed in but I still can’t access the content, only the free stuff. It’s a catch 22 as the options are “try it free”, “sign out” or “watch free episodes”. Please help!

#Lucid - the automaker - has a commercial out that’s befuddling me: “A little luxury goes a long way” is such a strange, unrelatable thought. If it’s a pun on the car’s long range, it’s just not good enough. This automobile deserves much better. #wordsalad

Staying off IG and TikTok for a bit - not in the mood to be influenced.

This is the kind of stuff that only gains value when it becomes part of company culture (how we do things around here). But it has to start somewhere, and why not as an email footer? Sure, working late is important sometimes, but it’s also important that it isn’t so all the time.

No wonder sales of Prozac literally exploded in the early 90’s. #horrid #style #prozac

Ken-drik is now available for brand & creative strategy consulting / freelance. (Not for dating) #advertising #marketing #creativity #strategy #ken

Lexus are pioneering the next phase in automotive energy technology. Their cars are “powered by you”. #advertising 😂

The Burger Kind out-of-tune vocals aren’t working for me. Might have to grab a Big Mac. #Advertising

Few of us would like to think my hypothesis is correct but I suspect some manufacturers of fitness equipment over indicate the amount of calories burnt so that we all feel better about ourselves and recommend our equipment to our friends: “it’s great - I burn a ton of cals” #fit

YES!! Sweden vs. Belgium | EURO 2022 Highlights | ESPN FC youtu.be/sqVZReXRFJg via @YouTube

Massachusetts gun owners will now need to have a good reason in order to carry a gun in public? This law change begs the question: is there such a thing?

A better title for content creator is arguably stuff maker. Thoughts?

If I hear that Citizen Bank jingle one more time, I might end up in a mental institution.

'Policy' is the word organizations tend serve up as a substitute for doing the right thing.

The most successful rebrand ever conducted to help shed a ruined perception must be Atkins - Keto. Does anything else even come close? I mean, it would seem to have even some of the most seasoned branding experts fooled. #strategy #marketing #branding #creativity

So much to be thankful for.

Series such as Narcos Mexico and El Chapo aren’t exactly promoting tourism in Mexico. Granted that the maxim “there’s no such thing as bad publicity” isn’t always true.

Who came up with the name Horace?

I’m just going to take a moment to applaud Progressive’s #advertising and the people at @Arnoldworldwide who make it. Bravo!

No product/service is intentionally marketed to cause problems, or make us feel like shit - they all share the "purpose" of adding value by (grossly exaggerated) making life better. But sound the BS alarm when benefits are beginning to sound like the mission statement of the UN.