Trusted Pan-African Research Partner | Shaping Africa’s future through trusted insights ✨ | Multi-country research made simple, reliable, and impactful
Nairobi, Kenya
Joined April 2015
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🌍 Celebrating the 2025 #Insight250 Winners! 🌟
Congratulations to our Founder & Managing Director, Jonathan Karanja on this global recognition. We’re inspired by your commitment to credible data that builds trust and drives growth across Africa.
#PanAfricanresearch #Data
Imagine!!!
We really need to have a rematch 😄
Imagine if MSRA Bowling Night was every Friday 🎳😄.We’re not saying it should happen… but we’re also not not saying it 👀
@IpsosKe @ApexResearchSol @Frontier_Kenya @NielsenIQAfrica @DalbergMedia
#msra #msrabowling #researchcommunity #bowling #networking
Frontier Consulting KE retweeted
Imagine if MSRA Bowling Night was every Friday 🎳😄.We’re not saying it should happen… but we’re also not not saying it 👀
@IpsosKe @ApexResearchSol @Frontier_Kenya @NielsenIQAfrica @DalbergMedia
#msra #msrabowling #researchcommunity #bowling #networking
It was definitely a wholesome evening!!
It was so good seeing you unwind and just enjoy the moment. Thank you @IpsosKe @ApexResearchSol @Frontier_Kenya @NielsenIQAfrica @DalbergMedia
Huge shoutout to the MSRA team for making it happen and capturing every moment, and to @Pins_Entertain for hosting us!
Frontier Consulting KE retweeted
It was so good seeing you unwind and just enjoy the moment. Thank you @IpsosKe @ApexResearchSol @Frontier_Kenya @NielsenIQAfrica @DalbergMedia
Huge shoutout to the MSRA team for making it happen and capturing every moment, and to @Pins_Entertain for hosting us!
40% of retail promotions underperform.
Not bad strategy.
Bad execution.
Boardroom confidence ≠ shelf reality.
Are you measuring execution or assuming it?
Frontier Consulting KE retweeted
At the ESOMAR CONNECT KENYA, industry leaders explored how role of insights is evolving — from reporting data to driving action & growth, & the capabilities org must build to stay ahead of 2026 insight horizon.
Register for ESOMAR Africa in Focus, 3 Feb: shorturl.at/rF4FL
Frontier Consulting KE retweeted
Research isn’t an expense.
It’s an investment in decision-making.
At ESOMAR Connect Nairobi, one thing was clear:
• AI needs human context
• Africa must be part of the data shaping global systems
• Insight only matters when it drives action
So true.
AI without African context isn’t intelligence, it’s distortion.
Looking forward to your session next week.
The future of AI in Africa isn’t "Artificial"—it’s "African."
For too long, Africa has treated AI as something we consume but the era of passive adoption is over. It is time to build 'African Intelligence'.
Next month in Nairobi, I will be delivering the Closing Keynote at Esomar’s Africa Conference which has the theme, 'Africa in Focus: Turning Insights into Action'
My keynote, 'From Artificial Intelligence to African Intelligence: Transforming Research & Insights in Africa', will explore the need for African AI models, ensuring data sovereignty, and leveraging technology to transform the continent at scale.
Join us as we explore how to turn these insights into action!
🗓️ Date: 5th February 2026
⏰ Time: 4:20 pm – 5:00 pm EAT
📍 Location: Villa Rosa Kempinski, Nairobi
Secure your spot here:
esomar.org/events/africa-202…
#Esomar #EsomarAfrica26 #AfricaInFocus #AfricanIntelligence #Artificialntelligence #AI #MarketResearch #Research
@ESOMAR @dotsavvy
Research isn’t an expense.
It’s an investment in decision-making.
At ESOMAR Connect Nairobi, one thing was clear:
• AI needs human context
• Africa must be part of the data shaping global systems
• Insight only matters when it drives action
Frontier Consulting KE retweeted
Africa is no longer just a market to watch, it’s a region defining the future of research.
@ESOMAR 's regional conference taking place in Nairobi is a platform where ideas are tested against realities of African markets & global best practice.
Register: shorturl.at/s2laG
Before #ESOMARAfrica 2026, the conversation starts here.
#ESOMAR Connect | Nairobi | 23 Jan
Looking forward to meaningful insight-led conversations.
Labour-intensive data collection in Africa is becoming more complex — and more costly.
Our Director @NjorogeKaranja shares on-the-ground realities in a new article published by @ResearchWorld.
🔗 @ESOMAR researchworld.com/our-member…
2026 growth starts with knowing not guessing.
Data → insight → decisions → impact.
That’s how sustainable growth is built.
#DataDriven #BusinessStrategy #MarketInsights
Frontier Consulting KE retweeted
For the very first time, @ESOMAR is bringing its regional conference to Africa & Nairobi is where it all comes to life. Three days. Brilliant minds. Big conversations. And the future of insights, data and research right at our doorstep.
🔗 Register here: shorturl.at/s2laG
This December = behaviour shift.
Our new research is already showing:
• This is Kenya’s most emotionally-driven spending season
• How decisions are shaped by joy, stress, generosity
• The Big differences by age & life stage
We’re sharing insights all month. #DataMeetsDecember
Behind every great CX moment is research. Every choice, every return, every recommendation is insight waiting to be understood.
What’s one small CX moment that made you choose a vendor this season?
#CustomerExperience #DataWithHeart #FrontierInsights #AfricanMarkets
"Mention this big name they’ll accept."
If you’ve ever run research in Africa… you know it’s not that simple.
In many communities, name dropping can actually trigger mistrust.
People want clarity, not authority.
We break this down in our latest Frontier article:
👉 What respondent rejections reveal
👉 How trust is built (not borrowed)
👉 Why African contexts require African-led research method.
Read the full piece: linkedin.com/pulse/when-name…
#AfricanInsight #DataWithHeart #frontierconsulting #researcher
