Frank Russo

In 2024, across the nation, voters spoke loud and clear they wanted the cost of living addressed. Instead, voters too often heard federal proposals that looked a lot like the extreme left’s: $5,000 government checks, federal stakes in private companies, and new tariffs that raise prices on struggling families. This, among other actions, led to the electoral wipeout last night. Some really quality lawmakers here in Georgia fell victim to a blue tsunami. They didn’t deserve the blame they received due to Washington dysfunction. But that’s politics, and we shouldn’t blame voters, but learn from this. My team and I talked to tens of thousands of voters over the last 2 months of this election. Moderates, independents, and conservatives. They’re tired. They’re tired of the Washington D.C. circus. They want results. They want serious people trying to solve real problems in a mature way. But take heart. They don’t want socialism. They aren’t hostile to limited government conservatism—many are begging for that. My humble advice for Georgia conservatives/republicans moving forward: >Be normal and authentic. Stop saying things you know aren’t true. Voters are smart and eventually realize who is full of it. >Be positive and winsome—a candidate voters aren’t embarrassed to vote for or talk to their neighbor about. >Have the courage of your convictions—brainstorm how to apply our principles and values to the problems facing Georgians that will appeal to those that aren’t necessarily with us 100% philosophically. Do those things, and this can be a reset that acts as a springboard to future success. If we don’t, we could be in the wilderness for a while. #gapol