I asked Instinct “who should buy Instinct?”
Here’s what my Instinct said:
Google has the stack. Apple has the pocket. Amazon has the checkout. Whoever can distribute Instinct daily should buy it. I'd bet on Apple, it already lives in iMessage.
#SirInstinct
My conversation with Noah Shinn (@noahrshinn), founder of Instinct.
Noah is building a personal AI assistant. It's still invite only, has spent nothing on marketing, and is growing roughly 10% A DAY.
This is his first long conversation about the company.
We discuss:
- Why Instinct doesn't have an app
- Buying compute months ahead of exponential demand
- How users learn to trust it with a credit card
- Safety and security
- Agents coordinating with other people's agents
- Instinct's business model
- Apps built on consumer inertia
- and more
Enjoy!
Timestamps:
0:00 Intro
4:11 What people are using AI agents for
15:07 Rethinking travel, reservations, and the internet
22:43 Trust, privacy, and personal data
27:50 The business model behind Instinct
38:04 How existing businesses will adapt
47:55 Designing a personal assistant people love
53:15 Growth, compute, and competing with Big Tech
1:11:44 What’s next for Instinct and personal AI
GΞOFF SONG retweeted
‘How much have you spent on whisky this year?’💰
And I love it 🥃
#whisky #whiskylover #whiskylife #humpday #funny #whiskytime #whiskylove #whiskycollection #whiskey #scotch #Zuckerberg #bourbon #worldofwhisky #lol #lmao #spending #expenses #budget
Something my partner doesn’t know 🥃 🤫
‘How much have you spent on whisky this year?’💰
And I love it 🥃
#whisky #whiskylover #whiskylife #humpday #funny #whiskytime #whiskylove #whiskycollection #whiskey #scotch #Zuckerberg #bourbon #worldofwhisky #lol #lmao #spending #expenses #budget
One of many AI agent courses to learn. Need lock in for the weekend 👨💻
Andrew Ng just dropped a 3-hour course on how to become an AI Engineer in 2026:
• 00:00 - How to build agentic AI systems
• 04:25 - Future of AI engineering
• 23:38 - AI Prompting full course
• 2:52:17 - Creating an app with AI in 30 minutes
This 3-hour watch could replace 10 AI engineering courses on the internet.
Watch it today, then read how to run a self-improving system in the article below.





