If you don't nail the problem, pain and persona who feels it most, you're likely to build something nobody wants.
youtube.com/shorts/rJV2oa7Is…
Recently joined my good friend and master communicator Oliver Aust on his Speak Like a CEO podcast to discuss adapting how we lead, build trust, and show up as leaders in this exponential age of AI.
open.spotify.com/episode/4DR…
Had a great time on the Scaling the Unscalable podcast with Engjell Rraklli. Such a wonderful conversation about technology and startups, but also heartfelt vulnerability coming from both mics.
youtube.com/watch?v=fjAG3VTS…
What if your best #longevity tool is simply a better relationship with time?
I recently spoke about this at Life Summit 2025, but mostly told stories about #kayaking and #flowstate. 😉
These are my thoughts.
Aging, Flow & the Duality of Time (Substack)
synapticcircus.substack.com/…
Did you know that too much dopamine makes you worse at adapting to failure?
Neuroscientists just discovered the "Goldilocks Zone" of dopamine for optimal decision-making.
Read more: synapticcircus.substack.com/…
“The real problem of humanity is the following: we have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” - E.O. Wilson (1929-2021)
Could there be a more poignant message for our current times?
Gerrit McGowan retweeted
FREE WEBINAR, Flow-Based #Leadership: Transform Your #Team with #Neuroscience-Backed Strategies @GerritMC REGISTER: buff.ly/3ZS3KHO #sales #marketing #salesandmarketing #neurosciencestrategy
Gerrit McGowan retweeted
FREE WEBINAR, Flow-Based #Leadership: Transform Your #Team with #Neuroscience-Backed Strategies @GerritMC REGISTER: buff.ly/4gn6jsq #training #learning #traininganddevelopment #learninganddevelopment
What is neuroeconomics? 🧠
Stay tuned for links to the full episode of my conversation with Paul Zak, Director of the Center for Neuroeconomics Studies at Claremont Graduate University and founder of Immersion: The Value Measurement Company.
Some of my most creative moments occur outdoors in nature.Turns out there is some solid science behind this behavior.
Source: "Ceiling Height and Estimations of the Vertical" by Myers-Levy & Zhu
#neuroentrepreneurship #creativity #CathedralEffect
The Asymmetric Dominance Effect ➡
Level up your sales game through neuroscience.
#neuroentrepreneurship #entrepreneurship #neuroscience #sales
Want to be an entrepreneur?
This is the #1 skill you need.
Become a master storyteller.
Here are six of the ones I see most to give you a head start.
👇🏻see the rest below in
When you ask someone a question, it triggers instinctive elaboration in their brain.
Your question prompts a search through existing memories to generate a response, leading to a greater likelihood of them taking action related to it.
#neuroscience #entrepreneurship #sales
Too many founders suck at sales.
They pitch instead of ask and listen.
The greats lead with empathy.
That’s how the win.
#sales #empathy #entrepreneurship
Ask for help. It makes you appear more competent.
Particularly startup founders who, far too often, act like they have all the answers. Remember, you're the exploration business.
#entrepreneurship #startup #founder #askforhelp
Normalize "I don't know".
It's simple to say, but packs big punch.
Especially for founders.
#startup #venturecapital #founder
Got a case of the Mondays?
Post-holiday weekend blues?
Here are 3 ways to rewire your brain, that'll start your week with a smile.
(1) Create 7-day routines, not just weekdays.
(2) wake up at the same time every day.
(3) Spend time outdoors.
#mondaymotivation #peakperformance
🌎 What are the best countries to be an #entrepreneur? 🚀
According to Ute Stephan, Professor of #Entrepreneurship at King’s College London (and one of the world’s leading experts on entrepreneurial well-being), the data suggest it's the countries with the nicest people!
McKinsey Consultants Make Shitty Entrepreneurs... Change My Mind!
Here's a little primer into Prof. Saras Sarasvathy's Theory of #Effectuation to explain why.
startupneuroscience.gerritmc…
#neuroentrepreneurship #neuromarketing #storytelling














