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GLIMR

@GetGlimr

Glimr unlocks local ad-revenues for publishers through location data and self-serve tools.

 Stockholm/London
glimr.io
Joined June 2014
  • Tweets1.2K
  • Following295
  • Followers332
114Media
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Tervetuloa ruotsiin! Han tar finsk riskkapitaljätte till Stockholm. #Helyes digital.di.se/artikel/han-ta…
Image from Di Digital (@didigital_se)
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Hurry! 10 days to go until @techstars London 2017 applications close - don't miss it, apply here: bit.ly/2oBtEfw :) #TSLondon
Yes uppdatera gärna när det är löst
Rubicon Project appoints Michael Barrett as CEO on.wsj.com/2nrhV6v #adtech

Rubicon Project Appoints Michael Barrett as CEO

Advertising technology company Rubicon Project has appointed online ad veteran Michael Barrett as chief executive, following job cuts and questions about whether the company could be sold.

wsj.com
Financial Times pledges 'clearly defined' viewability standards in commercial charter bit.ly/2ndqE9B
Image from GLIMR (@GetGlimr)
A window is opening to give publishers control over their audiences bit.ly/2kMHbzD #adtech
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New study: VG beats Facebook and Google as most important website in Norway bit.ly/2lKoGMe
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Publishers share roadblocks to server-to-server connections bit.ly/2lmW4IP
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Axel Springer mobile news app Upday plots European expansion bit.ly/2k1Q4E6

Axel Springer mobile news app Upday plots European expansion

The Axel Springer-owned startup claims it's responsible for 10 percent of publishers' mobile traffic

digiday.com
Snapchat launches #adtech platform 2.0 inspired by Facebook's model bit.ly/2kQQ5MP
Snapchat Launches Ad Tech Platform 2.0 Inspired by Facebook's Model

Snapchat Launches Ad Tech Platform 2.0 Inspired by Facebook's Model

Snapchat opens its ads platform more widely, including allowing agencies and brands to license its API to do their own buying -- its first self-serve ad tool.

adage.com
If Rubicon Project officially goes on the selling block, what are its prospects? bit.ly/2jJjUym

With Rubicon Project For Sale, Its Competitors Weigh In | AdExchanger

If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from...

adexchanger.com
Applications for @techstars London 2017 are open - if you think you'd benefit from it, apply here: bit.ly/2ik5jw9 #TSLondon
Data science, machine learning, data mining, online advertising algorithms bit.ly/2j3XmuQ #adtech
The ad tech renaissance - Machine learning as the foundation for matching ads-person-right moment bit.ly/2j91qKA #adtech
Why 2016 was the beginning of the end of the current #AdTech cycle bit.ly/2hKRMbT
An incumbent’s guide to digital disruption - the Schibsted path bit.ly/2hBADWO
An incumbent’s guide to digital disruption

An incumbent’s guide to digital disruption

Incumbents needn’t be victims of disruption if they recognize the crucial thresholds in their life cycle, and act in time.

mckinsey.com
Why SSPs never gained traction among China's publishers bit.ly/2hYDXL4 #adtech
IAB Tech Lab releases OpenRTB 2.5 with feature updates for current programmatic bit.ly/2gOCBhz
Google and Facebook to take 71% of UK online ad revenue by 2020 bit.ly/2gE1xIi

Google and Facebook to take 71% of UK online ad revenue by 2020

Dominance of companies puts pressure on newspapers, which have found it difficult to make money from online audiences

theguardian.com
WTF are server-to-server connections? bit.ly/2hkEtTa #adtech

WTF are server-to-server connections?

Header bidding, while incredibly buzzy, has its drawbacks. With server-to-server, publishers are now have method that takes the strain from their pages.

digiday.com
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