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Get in the Game

@GetNTheGameBook

An essential guide for marketers and execs wishing to integrate their brands with modern games and esports, coming July 26th on @WileyBusiness by @JDStringfield

amazon.com/Get-Game-Business-Emerging-Technologies/dp/1119855365/ref=sr_1_2?crid=3EHSXNP
Joined March 2022
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Get in the Game retweeted
Ascent Audio (@ascent_audio) profile picture
Ascent Audio@ascent_audio23 Aug 2022
Happy release day to these great new #audiobooks! CHOOSING TO PROSPER by Bola Sokunbi, GET IN THE GAME by @JDStringfield What are you listening to today?
Image from Ascent Audio (@ascent_audio)
Image from Ascent Audio (@ascent_audio)
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My own personal goose on pre-orders for @GetNTheGameBook
Image from Jonathan Stringfield (@JDStringfield)
Image from Jonathan Stringfield (@JDStringfield)
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Excited that my new piece in @VentureBeat is live. Web3 proponents are looking to the metaverse as a means to fast-track consumer adoption of blockchain, yet are increasingly pushing the metaverse in the direction of web2. Understanding gaming & virtual worlds therein is the key
VentureBeat (@VentureBeat) profile pictureVentureBeat
@VentureBeat9 Jul 2022
#Web3 proponents are looking to the #metaverse as a path for bringing #blockchain to the mainstream. However, the current state of the metaverse is starting to look a lot more like Web2 than #Web3. Is this an inevitability? Find out here: venturebeat.com/2022/07/09/t…
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"Gamer" toxicity has been rampant lately. It's a concern for marketers, but one which has not been well understood. Here is a more nuanced take from my new book, @GetNTheGameBook, out July 26th wherever books are sold. #marketing #gaming #esports stringfield.substack.com/p/g…
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The market is correcting - so too must our thinking. So, again: Web3 is not the Metaverse. Web3 and Metaverse may or may not come to fruition, but their success or failure is independent, and this distinction is more important than ever. #web3 #metaverse stringfield.substack.com/p/o…
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Understanding gaming is fundamental to any future “metaverse” strategy. Here is a perfect example as to why. #Metaverse #gaming #Web3
Jonathan Stringfield (@JDStringfield) profile pictureJonathan Stringfield@JDStringfield15 Jun 2022
WSJ article quoting a McKinsey study with the sub-header “Seventy-nine percent of survey respondents said they have already made a purchase in the metaverse” Hm. You know? Let’s just do a little double click on that annnnnnd…there it is. Gaming. You’re talking about gaming.
Image from Jonathan Stringfield (@JDStringfield)
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Ongoing investment in gaming is at an all time high, not unlike the broader conversation among brands and businesses. And yet, I can't shake the feeling that gaming isn't really the point in either case - and this is a mistake. Read on: stringfield.substack.com/p/e…
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2022 was well positioned to be the year of landmark releases in gaming…right up until it wasn’t. What is an annoyance to game fans is a lesson for those who have had their interest in virtual worlds or the gaming ecosystem piqued in recent months. stringfield.substack.com/p/t…
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I recently spoke with @wsjCMO about marketing in gaming. We keep talking about the opportunity beyond "kids in the basement," but need to move the conversation forward. I talk about how and why in the latest below. stringfield.substack.com/p/t…
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I wrote a book because we needed to move the conversations business decision makers were having around gaming forward. It's out in July - in the meantime I've compiled an essential reading list of books on gaming that were highly influential to my work. stringfield.substack.com/p/e…
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