Founder #AD | Advising brands & influencer agencies on ASA & FTC compliance strategies | Contracts | Audits | Training
London, England
Joined June 2017
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My interview on Al Jazeera News. Great to be able to offer insights on disclosure, transparency and the growth of the #influencermarketing market.
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Rupa Shah retweeted
This World Cancer Day, we're highlighting how Releaf supports patients with expert adjunctive care designed to help manage symptoms alongside their existing treatment.
Use code 1YEAR60 and get £60 off your initial consultation at Releaf.
#ReleafCancerCare
*UK18+. Code is valid until 14/12/25 at 23:59, T&Cs apply
Influencers and alcohol brands.🍷🍸
Watch for some quick tips for staying on the right side of the rules ✅️
Part 2 to follow ...
#influencermarketing #alcoholindustry #digitalmarketing lnkd.in/eFeabMXM
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Heads-up 📢 ! I have a fabulous workshop planned for late June that will cover not only how to build a successful influencer marketing strategy, but also the key do's and dont's for influencer compliance.
It's perfect for those who are new to the busines…lnkd.in/gFUKMcSq
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Hate hate hate this word 😡. I grew up in an era (and location) where this was thrown at me all the time. Often before being chased, attacked, spat at. Any brown is a target - it never matters if you are actually Pakistani. No excuse for using it or laughing about it, @KSI.
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A fascinating morning spent discussing online advertising regulation and, for me, speaking about the challenges and ethics of influencer #disclosure and beauty #filters / body image.
Thanks to speakers @DCMS @guyparker2 @ICOnews @HashtagAdLtd @tiktok_uk @jonmew @kirtinuthi @RedEyeUK @WhichUK @DiMayze @OneTrust @OsborneClarke @CMS_law and attendees for joining #WeFEvents!
Information on future events: westminsterforumprojects.co.…
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Why are influencers making mistakes when promoting their own brands? This week saw Mrs Hinch, the celebrity "cleanfluencer", fall foul of ASA rules. This blog explains what went wrong and how those mistakes could have been avoided. hashtagad.co.uk/post/creator… #influencermarketing
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Great to see these amazing British Asian influencers bringing fresh perspectives on culture, community and faith, but the amount of misogyny and racism they experience is shocking, even from within their own communities. #InfluencerMarketing
bbc.co.uk/news/newsbeat-6478…
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Influencers that repeatedly flout the rules may also be listed on a dedicated page on the ASA website to highlight their persistent non-compliance and deter future problems. The page is optimised to attract those searching for those influencer names.
🧵 7/8
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Maximize the potential of your influencer campaigns with a well-written contract. Key tips include: defining scope of work, compensation terms, exclusivity & confidentiality, IP rights, and termination & breach clauses. #InfluencerMarketing #Contracts #DigitalMarketing
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Rupa Shah retweeted
Don't miss our The State of Social 2023 webinar! Hear from experts about the most important trends impacting social media and influencer marketing this year. Speakers are @redprnews' @DannyWhatmough, @Meltwater's Charlie Ayling & @HashtagAdLtd's Rupa Shah:
buff.ly/3wiv2ZE
Did you know that added-value influencer posts and those relating to past relationships with brands (<1yr) should still be disclosed as ads?
More info on difference between organic and added-value posts (and the risks!) here
hashtagad.co.uk/post/adding-…
#influencermarketing
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It was an absolute joy to judge the @Blogosphere awards again this year, esp with nominees like @KwajoHousing. Inspiring work and an amazing example of positive change-making influence 👏🏽
