I write about soccer for the heck of it. Former SBNation among others. Manufacturing, assembly, ops, and now soapmaker in real life. I have an 18 yr old blog.
Front Royal, VA
Joined June 2011
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Pinned Tweet
Pinning my little soccer ratings guide since daily Nielsen data is scarce.
This is for league play on US TV.
L W Johnson retweeted
Some regular season viewership figures for the NWSL (via Austin Karp of SBJ):
CBS (11 games) averaged 444K viewers, down 7% YoY.
Disney (33 games) averaged 188K viewers across ABC/ESPN/ESPN2, up 1% YoY.
Karp notes that games on ESPN alone averaged 225K viewers, up 57% YoY.
The number of ppl on here not realizing they are being advertised to when watching a soccer game is a bit scary.
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L W Johnson retweeted
“Ball not in play” is the worst internet sports talking point. You are having a dishonest conversation about sports if this is how you base your sports opinion.
There is way more nuance to this than simply “ball in play = good”.
The measurement system here is broken. With soccer, you are bombarded with ads the entire game. With the NFL each play is like watching 11 car crashes on the field that get replayed between plays.
I get loving the "purity of sport," it's why I watch a lot of soccer but...
L W Johnson retweeted
This is one of my favorite images I’ve made recently: Disney+’s original shows arranged by chronology. You can clearly see the decline.
There's always something going on with sports. I don't get why studies like this have been obsessed with "ball in play" time like forever.
This is a MAJOR problem in sports!
For how long the games are...so little of it is actual "game play".
Definitely creating an opportunity for new leagues (and showing the need for alternative ways to monetize beyond just media rights & ads).
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YouTube is TV
YouTube is now the most-watched TV distributor in America, and it’s pulling away, per WSJ.
YouTube’s share of all US TV viewing time has climbed to about 14%, up from roughly 9% at the end of 2023, per Nielsen data charted by The Wall Street Journal.
That puts it ahead of every traditional media giant, including Disney, NBCUniversal and Fox, and well ahead of Netflix at about 8%.
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L W Johnson retweeted
If I was USL, I would be exploring every possible avenue to get the men's soccer Power 4 programs into League 1 and USLC as part of the pro / rel push, especially with the calendar year proposal falling through.
If there was ever a time to do it, it's now.
L W Johnson retweeted
Another women's league faces a bad playoff situation.
Last week: the WNBA Finals' Game 6 matinee tipoff. This week: NWSL semis could move to 5,000-seat stadium.
The problem will remain until more women's teams control their venues.
espn.com/soccer/story/_/id/5…
L W Johnson retweeted
BREAKING: The two-semester model for men’s college soccer is expected to be rescinded, sources tell GOAL.
The vote needs two-thirds majority to rescind initial decision and sources say they expect that to happen.
New model originally ratified on Oct. 7.
goal.com/en-us/lists/sources…
L W Johnson retweeted
Viewership woes continue:
Sunday’s NASCAR Cup Series race from Martinsville averaged 1.987 million viewers on NBC — down a stark 15% from last year (2.350 million) and the least-watched non-delayed NASCAR Cup Series race ever to air on broadcast TV.
L W Johnson retweeted
After years of growth, college football TV ratings are down on nearly all the major networks this season.
The SEC continues to dominate and the Big 12 is up, but the Big Ten and ACC have tanked.
What's behind the decline? I did a deep dive on the data.
Gift link below.
