HilcoDigital

Securing the right domains gives a company more control over its digital footprint. Misspellings, alternate extensions, and lookalikes matter as a brand grows — but the real question is whether your domain portfolio can grow with the business, not just protect it today.

Consumers judge a website's legitimacy in seconds, often before it even loads. The right #domain builds instant trust: established brands lean on close name matches, others use category-defining domains. There's no one formula–it depends on your brand, audience, and direction.

The Hilco Digital Assets team traded the office for the outfield last week with a trip to Yankee Stadium! Sunshine and nine innings with the crew – sometimes the best meetings happen outside the office. A win for our team, even though the Yankees didn't.

How much do you trust a domain before visiting the site? 78% of consumers see domain names as a trust signal – exact brand match, easy spelling & pronunciation matter most. A clear domain builds trust before a customer ever lands on your site. bit.ly/4xCuqvs

We’re proud to sponsor NamesCon/CloudFest, an event that reflects where the digital asset and infrastructure industries are heading. linkedin.com/posts/hilcodigi…

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