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Hunting Dynasty | Behavioural Science Consultancy retweeted
Have a question for my academic BFF @BehaviorChange Co-Director @angeladuckw? Here's your chance! Next Monday (11/2) at 1:30pm ET, I'll be moderating a free virtual Q&A with Angela about her fantastic new book, SITUATED. Bring your questions!
linkedin.com/events/75059917…
Hunting Dynasty | Behavioural Science Consultancy retweeted
How do we believe change happens in systems?
One of the most positive moves in change practice in our sector is a shift towards “systems change”. By this we mean identifying & addressing the causes of problems in the system rather than treating their symptoms.
Often, we start by identifying methods & approaches for our systems change initiatives. As we build our practices in this area, we should dig deeper. We need to reflect on our “mental models” about how we undertake systems change. This means the beliefs & assumptions we hold about how change happens, shaping what we notice, what we expect & how we act.
I’ve been thinking a lot about this recently, as a result of an international improvement initiative I’m involved in. If we want to make big, positive changes happen in the world, do we start by identifying areas for collective action & “leverage points” for change? Or do we start by building the relationships & connections that create the conditions for change to emerge? By being explicit about our mental models & assumptions, we avoid the risk of different partners in the change operating with conflicting, unspoken views about how systems change and can align all our change activities (strategy, methods, reporting etc) around agreed ways forward.
I have found an article by @JewlyaLynn & Julia Coffman very helpful for my own thinking (all links in comments). They describe two mental models in systems change. “Systems dynamics” assumes a system’s main patterns are predictable. Our change strategy here targets high-leverage points with a theory of change & defined outcomes. “Systems emergence” assumes new patterns grow from the relationships between people. Our change strategy here brings in new voices, builds trust & learns alongside partners.
Neither model is better. Some parts of a system are predictable & others are in flux, so many strategies use both. Problems can start when the models get mixed unnoticed. The most common mismatch is emergent work held to systems dynamics accountability. Boards tend to favour clear predictions & quantitative metrics.
Russ Gaskin sees the same pattern. Initiatives speak the language of co-creation while using consultation methods, & the people involved never come to own the work. Systems maps & theories of change keep their value when they become a starting point for conversation.
Three reflections from me:
1) Whose mental model sits at the centre matters. When leaders impose their own view or process of change on the people closest to the work, they reinforce the power dynamics they set out to shift.
2) Our reporting mechanisms carry a mental model. When the strategy is emergent & the Board asks for predictions, the reporting pulls the work back towards prediction.
3) Naming our mental models is part of the work. Teams that make their assumptions visible can align strategy, methods & reporting with the system for better outcomes.
Links:
Lynn J & Coffman J. Passing in the Dark: Making Visible Philanthropy’s Hidden and Conflicting Mental Models for Systems Change. The Foundation Review, 2024;16(1):142-60. doi.org/10.9707/1944-5660.17…
See also a shorter piece these authors wrote on the same topic: evaluationinnovation.org/pub…
Gaskin R. The Emergence of Dialogic Systems Change. Horizons of Change, January 2026. horizonsofchange.substack.co…
Hunting Dynasty | Behavioural Science Consultancy retweeted
According to new research, political divides—often exacerbated by people’s tendency to overestimate the degree to which political opponents dislike them—can be attenuated by exposure to outgroup media, @ewdolan reports:
buff.ly/kk8yDJ3
Hunting Dynasty | Behavioural Science Consultancy retweeted
We should not call others lazy—not only because it’s rude, but also because it’s almost impossible to know if someone is actually lazy or not, writes @philosophyminis.
What is laziness anyway?
A Tibetan Buddhist master explains the three kinds:
buff.ly/rOTRqk6
Hunting Dynasty | Behavioural Science Consultancy retweeted
NEW --> 'You Should (pretend to) Kill Your Company' (+ a downloadable PDF worksheet).
thehuntingdynasty.com/2026/0…
Welcome to a behavioural scientist’s case for inversion, zero-based thinking, the 50:50 rule, and AI Integration: Pick one part of your business: Kill it on paper. Zero-base it. Horizon-audit it. Run the E/A/D on its core process. What survives is what matters. What doesn’t – you already knew, somewhere.
Hunting Dynasty | Behavioural Science Consultancy retweeted
*NEW* How to make communication recognisable: shape, structure, and the bits that stick. From the classic VW ad to McDonald’s arches and the data on distinctive assets.
Read --> 'How to make a recognisable communication (all the bits that stick)' now thehuntingdynasty.com/2026/1…
Hunting Dynasty | Behavioural Science Consultancy retweeted
We often view our cravings—whether for drugs, alcohol, food, or approval—as indictments of our character. Yet neuroscience and psychology say otherwise. This is why. psychologytoday.com/us/blog/…
*NEW* How to make communication recognisable: shape, structure, and the bits that stick. From the classic VW ad to McDonald’s arches and the data on distinctive assets.
Read --> 'How to make a recognisable communication (all the bits that stick)' now thehuntingdynasty.com/2026/1…
Hunting Dynasty | Behavioural Science Consultancy retweeted
AI + Humans! Where there are humans involved with AI the mix can be very powerful, but is struggling to spread across the whole company/GDP – find out the what and why... thehuntingdynasty.com/2026/0…
• Individuals using AI complete more tasks
• Two-person, cross-discipline teams using AI get the full benefit
• Scale it up and coordination costs bite
• The AI isn’t the bottleneck. The boundary between people is
Read 'AI + Humans: Why AI makes people faster but not companies'
Hunting Dynasty | Behavioural Science Consultancy retweeted
*NEW* 11 family and child behaviour apps: the useful and useless (2026) thehuntingdynasty.com/2026/0…
Inside apps live two machines.
• One watches – logs the screen time, flags the message, kills the Wi-Fi at nine. Its win is knowledge, or stoppage.
• The other tries to change what happens next: the ask before the behaviour, the thing that follows it, the words you say in the next twenty seconds. Its win is a shorter fight on Thursday than Monday – with the phone in another room.
Hunting Dynasty | Behavioural Science Consultancy retweeted
We trained a model to predict AI-written blog posts from structural features - and discovered the shape of slop.
On posts it had never seen, it told AI and human apart with 98% accuracy, getting only 19 of 1,740 wrong.
Paper and code: arxiv.org/abs/2609.15369
Hunting Dynasty | Behavioural Science Consultancy retweeted
Since all sorts of people have asked me, I decided to write down my current thoughts on "What's the Future for Pure Math Research in the Age of AI?"
writings.stephenwolfram.com/…
*NEW* 11 family and child behaviour apps: the useful and useless (2026) thehuntingdynasty.com/2026/0…
Inside apps live two machines.
• One watches – logs the screen time, flags the message, kills the Wi-Fi at nine. Its win is knowledge, or stoppage.
• The other tries to change what happens next: the ask before the behaviour, the thing that follows it, the words you say in the next twenty seconds. Its win is a shorter fight on Thursday than Monday – with the phone in another room.
Hunting Dynasty | Behavioural Science Consultancy retweeted
My latest for @TheEconomist: AI writing is taking over politics.
10% of what was is said in Parliament is now AI-drafted, per Pangram. Yet more in the House of Representatives, or in Australia and Canada.
Link: economist.com/britain/2026/0…
And a 🧵 below, w/ some main offenders
Hunting Dynasty | Behavioural Science Consultancy retweeted
Some interesting things here - all the little tricks 'Diary of a CEO' has used over the years to grow its large Youtube/Linkedin audience.
doac.audits.com/
Hunting Dynasty | Behavioural Science Consultancy retweeted
14 real behavioural science brand stories – Piggly Wiggly, Coca-Cola, IBM, Hotmail, Netflix and Costco – and the behavioural science hiding underneath, whether they meant it or not. (They mostly didn't!)
thehuntingdynasty.com/2026/0…
Everything on this list is proof of the same short sentence – technology changes what’s possible, but behaviour decides what actually happens – and it’ll keep being proof of it long after every brand on here has been replaced by three more doing exactly the same thing under a different name.
Read now
14 real behavioural science brand stories – Piggly Wiggly, Coca-Cola, IBM, Hotmail, Netflix and Costco – and the behavioural science hiding underneath, whether they meant it or not. (They mostly didn't!)
thehuntingdynasty.com/2026/0…
Everything on this list is proof of the same short sentence – technology changes what’s possible, but behaviour decides what actually happens – and it’ll keep being proof of it long after every brand on here has been replaced by three more doing exactly the same thing under a different name.
Read now
Part of our Applied Behavioural Science set of blogs & articles thehuntingdynasty.com/blog-k…






























