Turning brands into obsessions. 🎯 Marketing, creative media, documentaries & content. Strategy and storytelling that make ROI look sexy. 💼🔥
Ireland
Joined January 2018
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If one prompt could make this, your feed would be full of it. It isn’t.
No client. No brief. 63 frames.
9 survived.
AI removed the studio and the equipment. It removed none of the decisions.
Video coming soon!
HYPE | Creative Agency retweeted
The anti-AI crowd doesn't understand two things:
1. How to be civil on social media
2. You can generate absolutely anything with AI
🤖 Made with AI
Your brand has a position, you just didn’t choose it. Somebody described you in one word this week and that word is now doing all the selling.
We can’t show you the documentary.
Not yet. 👀
But we can show you where the story begins.
West Cork. Castle Freke. An extraordinary cast of characters and a new flagship spirit with a story far bigger than the bottle.
For now, the opening credits will have to do. 🎬
Amazing news @TheHivePadel
The HIVE CREW just received three @CorkChamber Digital Marketing Awards nominations. 🏆
Proud to have helped build this inclusive brand world from launch and PR to daily social media. ❤️
HIVE x HYPE
🐝 Three nominations. One Hive.
Thrilled to be shortlisted for 3 Cork Digital Marketing Awards @CorkChamber who better to welcome the news than our brand-new inclusive Hive avatars, straight from the Hive Cathedral.
Different characters.
One community.
Everyone belongs.
Big shoot. Incredible performance. Megalomaniac project in our hands.
Everything went suspiciously smoothly.
Then someone spotted it.
One nose hair in the final scene.
Millions of pixels. Ridiculous technology. Hours of production.
Defeated by one follicle.
For 15 years, marketers fought for attention.
We might be entering on an era where governments decide who is allowed to give it to us.
hypedigital.ie/blog/eu-socia…
Post it before it’s perfect.
Perfection gets applause in your head.
Published gets data in the real world.
Read this again and save it!
HYPE | Creative Agency retweeted
when you push realism too far using Seedance 2.5
🤝 Paid partnership · 🤖 Made with AI
We run social media for living and we produce amazing content. Our own accounts have beeb dead for months.
We’re rebuilding them from zero, in public and posting the numbers at the end whether they’re good or not.
Started last Monday
Here’s the whole plan.
Since most of you are here from the AI side:
A lot of this runs on generative tooling.
An AI presenter, image to video, the full-stack.
None of that is the interesting part. Everyone has the same stack now.
Tools are props. Direction is the asset.