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Identity driven strategy & design

Joined September 2012
Photo by IDna Group (@IDnaGroup)Photo by IDna Group (@IDnaGroup)Photo by IDna Group (@IDnaGroup)Photo by IDna Group (@IDnaGroup)Photo by IDna Group (@IDnaGroup)Photo by IDna Group (@IDnaGroup)Photo by IDna Group (@IDnaGroup)Photo by IDna Group (@IDnaGroup)Photo by IDna Group (@IDnaGroup)Photo by IDna Group (@IDnaGroup)
Many businesses need to rethink themselves in uncertain times. Working with company identity enables business leaders to identify a path for the future that enhances the inherent strengths, secures internal buy-in, and ensures external differentiation. idnagroup.com/identity-innov…
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What is the state of branding in Nordic countries? We asked leaders from @snohetta, @boldscandinavia, @soderhavet_com, @bvd, @PentagonDesign, and @IDnaGroup to tell us more about the challenges and opportunities as branding specialists in their regions: buff.ly/3Bfit3d
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If you plan a career in business- or brand consultancy, this is an excellent opportunity to get started. #internship idnagroup.com/strategy-inter…
2022 marks the year of the tiger on the Chinese zodiac calendar, and each year, our client Anthon Berg introduces a limited-edition box of chocolates to be sold internationally. #packagingdesign #CNYpackaging #designbyIDna #CNY #CNY2022 #Chinesenewyear #YearOfTheTiger
2021 was yet another year of high M&A activity, but 60-90 % of all mergers and acquisitions fail and end up destroying rather than creating shareholder value. Identity can be the forgotten factor to increase M&A success (link in Danish). finans.dk/debat/ECE13565664/…
We can't wait to share the results of our work with Steff Houlberg #newclient #brandidentity idnagroup.com/new-client-ste…
Today is #WorldPsoriasisDay – a powerful opportunity to build understanding, inform and mobilize advocacy all around the world. Today, the psoriatic disease community unites to demand action. #psoriaticdisease #visualidentity #designbyIDna ifpa-pso.com/world-psoriasis…
A warm welcome on the client list to BKI foods, who, since 1960, has delivered quality coffee to Danish consumers. #newclient #newpackaging #packagingdesign idnagroup.com/welcome-to-bki…
It's #ThrowbackThursday, and today we have chosen to share our work for Danish Ship Finance #visualidentity #designbyIDna See our work: idnagroup.com/work/danmarks-…
2021 marks the year of the ox on the Chinese zodiac calendar. Together with Anthon Berg, we have created a pack design that embraces the zodiac sign while ensuring recognition and strong brand awareness. #packagingdesign #CNYpackaging #designbyIDna #Chinesenewyear #yearoftheox
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Back in the days, we created the visual identity for the Chinese high-end men’s fashion brand, “M-IDEA FOREVER” for Mark Fairwhale. The identity was based on a strong concept, expressing the brand’s two characteristics: Avant-Garde and Technology. #TBT idnagroup.com/work/m-idea-fo…
We are happy to share the news of our new partnership with the Danish Railway Museum. Together with Torden & Lynild, we're gonna create new facade graphics, signage and wayfinding for the museum. #newclient #wayfinding #graphicdesign
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New packaging design for Anthon Berg, exclusively for Costco. #packagingdesign #seasonalpackaging #designbyIDna #brandidentity
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Happy Holidays and please take good care of yourself and each other 🎄
It’s beginning to look a lot like Christmas… 🎄🎄🎄 Christmas packaging design for Anthon Berg #packagingdesign #packdesign #christmaspackaging
A toast to celebrate the holidays - Advent Calendar for Anthon Berg 🎄 #branddesign #christmaspackaging #packdesign #designbyIDna