News this week: 🖼️ Google Ads adds image and video options to PMax 🔥 Google Search ranking volatility gets heated 🔍 Google envisions search absorbed into agentic layer 🧪 Rank trackers implement safeguards against "poisoned" search results And more, hubs.la/Q04Ch6w-0

Your Google Business Profile isn’t a “set it and forget it”. Plenty of businesses fill it in once, add photos and never touch it again. Meanwhile, competitors who post updates, add fresh images and reply to reviews show up in the map pack when local customers search.

Spending more on Google Ads every month but still not seeing the results? The problem might not be your campaigns at all. Read the full guide 👉 hubs.la/Q04BfdV50

🏆 Hotshot: an important and exceptionally able person That’s Google’s definition, but at Modo25 we just call her Annika 👏

In this week's news:   💸 You can now choose where your Google Ads budget goes 📢 Meta introduces new brand advertising formats 🔗  Google puts inline links higher in AI Search   🐼 Prediction model warns of a major panda-style core update And more, hubs.la/Q04BwD6m0

Our CRO team had a great afternoon at the Webtrends Optimize Partner Day in London yesterday! 👋 It was great to catch up with the team, hear the latest business updates, see what they’ve been working on since the last event and get a sneak peek at the roadmap ahead.

Search intent is still hard to beat. When someone types "black loafers" or "dance schools near me", they're ready to buy or book. But CPCs keep rising, even your own brand terms cost more as competitors bid on them.

Peak doesn’t wait, so neither do we 🚗 Today the team is in Derby with SGS, getting in sync on peak planning before the busiest season of the year kicks off. Here’s to a strong Q4 together 🤝

A potential customer is standing on the high street, phone in hand, searching for exactly what you offer. But it's your competitor who shows up first 📍 Read the full guide 👉 hubs.la/Q04zzkHV0

🏆 Modofest Awards 2026: Client Growth of the Year This award celebrates the hard work it takes to help a client grow with us, and to make sure they have the best possible experience along the way. And this year's winner is… The Fragrance Shop team! 🎉