In Tower Shadows

Toledo hired a revenue guy as its AD, and he's running athletics like a pro front office... @MorelandUT was one of the first chief commercial officers in college sports at Illinois, then led revenue generation at Purdue. Now in the AD chair, he's building proactive outbound sales and development staffs focused on one-on-one relationships, instead of waiting on fan affinity to do the work. He also wants all fan-facing revenue under one leader, a model he says he's seen work. The target: lead the MAC in ticket sales and annual fund growth by investing in staff and technology to reach Northwest Ohio's 1.7M people. He's projecting significant ROI over the next two to three sales cycles. That's a lot of businesses within driving distance of the Glass Bowl. An AD who thinks in sales cycles is exactly who you want calling on them 💰 @ToledoRockets