Global Media & Consumer Engagement Executive at Mondelēz International. Yorkie lover, bookworm, and salsa enthusiast.
New York, New York
Joined October 2012
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Ivie Roche retweeted
Android meets @Oreo for the sweetest treat yet. #AndroidOreo is smarter, faster, & more powerful. Open Wonder: android.com/versions/oreo-8-…
So true! Snap is snapping a happy tune :)
linkedin.com/pulse/snap-new-…
Good points noted here on how to make programmatic buying less "murky." adage.com/article/media/acco…
Although revenue is down for Twitter , active users are up with video focus. #twitterrising adage.com/article/digital/tw…
Ivie Roche retweeted
Thank you for everything. My last ask is the same as my first. I'm asking you to believe—not in my ability to create change, but in yours.
.@Facebook is taking a stand against #AdBlocking, and it doesn't seem to be backing down buff.ly/2cakPXs
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CEO of Dentsu Aegis Network shares why investing in areas like #programmatic is key to #sustainability buff.ly/2cxWDwk
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In age of #programmatic, no longer "a valid excuse for brands to 'spray and pray' with their media budgets" buff.ly/2cxJWUZ
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Up next for #programmatic? A rise in partnerships and expansion of data monetisation buff.ly/2c1rDof
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Our digital devices are collecting a lot of #data. Here's what companies like @Amazon and @Google are doing with it buff.ly/2cdDNxP
An update on the current status of #programmatic, including real-time bidding and mobile devices buff.ly/2bVvW65
With the announcement of @Twitter's new medio studio comes the expansion of its creator revenue programs buff.ly/2cxJYfm
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This brand expert says cross-device marketing is crucial for the #programmatic sphere moving forward buff.ly/2bUxjT8
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Trinity Mirror has developed a strategy where "programmatic has no borders", and it seems to be working buff.ly/2bM0Eim
How social media is turning the creative process for television upside down buff.ly/2bux0QT