Jackpine helps leaders meet the moment. Clarity, strategy, and close-in support for growth, change, and high-stakes opportunities.

Ottawa
Joined December 2012
"Soon, a hat went viral with a simple message: CANADA IS NOT FOR SALE. "Canadians were very clear about how they feel: we're a sovereign country, and we'd like to keep it that way," said Liam Mooney… "And another thing was clear: we'd been betrayed.”
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Big ideas. Made in Canada.
“This has been about bringing work back to Canada’s manufacturing sector, regardless of what President Trump does or doesn’t do,” Mooney said. Before entering the apparel industry, the couple ran the Jackpine creative agency. That business is still running; Mooney said the firm will now also function as a consultancy for other domestic manufacturers trying to make and sell their products in Canada. “Our service business has really become about big ideas, made in Canada,” he said. Mooney said helping firms find partners, cut costs and shorten manufacturing cycles at home will be critical if Canada is to build up its industrial capacity and stop relying so heavily on the United States and China.” Closing out the year in conversation with Canadian Press. On newsstands across Canada this New Year’s Eve day. Re-industrializing, reshoring manufacturing and commiting to made in Canada is a great start. To compete, to do this right, it goes beyond investment. We need innovation in products, and processes. At Jackpine we fuse foresight, innovation and design to make big ideas happen in Canada. We launched hundreds of products this year and took on some very challenging manufacturing in different categories. If you are on a mission to make in Canada and need a partner give me a call. #innovation #manufacturing #madeincanada #sme #design #foresight #canada #processes #products #services #toronto #montreal #vancouver #ottawa #halifax #waterloo #calgary #winnipeg #saskatoon #nunavut #regina #iqaluit #hamilton #stjohn #charlottetown thestar.com/business/canada-…
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Big ideas. Made in Canada. Working Canadians coast to coast on #local #manufacturing #SMEs to shore up #madeinontario #apparel and other #goods #onpse #onpoli #onshoring #design
Full remarks to Ottawa business community about our beautiful country. Thank you Canada!
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Last night’s views.
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Introducing our newest product, North Star™ Tree Topper. strongandfreehat.ca/products…
New Product! Introducing North Star™ Tree Topper. Add a little Canada to your holiday decor! strongandfreehat.ca/products… Handmade in Toronto. Designed in Ottawa. 100% made in Canada. A portion from each sale goes to Wounded Warriors Canada The first of its kind and the only maple leaf tree topper around! #Canada #christmas #madeinCanada #indsutrialdesign #holidays #productdesign #Ottawa #Toronto #Montreal #Vancouver #Halifax #design #creative
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Congrats to our co-founders!
Liam Mooney and Emma Cochrane, co-founders of the "Canada Is Not For Sale" brand, are the recipients of this year's 2025 Newsmaker of the Year award, as selected by OBJ and the Ottawa Board of Trade. obj.ca/2025-newsmaker-of-yea… #Ottawa #ottnews #OBJ
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An honour to meet Premier @fordnation today. We dropped off some of our special-edition structured caps. As well as a certificate of authenticity for these 100% made in Canada hats. Thank you to the hardworking people in the factories across Ontario & Canada who manufacture!
Thank you Liam and Emma from Jackpine for the fantastic hat. I was proud to wear it this morning to deliver the message that we need to put country first. Everyday Canadians are stepping up, united and proud. As the hat says, Canada is not for sale. Pick up your own hat today! strongandfreehat.ca
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These hats have a unique story: -a custom design -fibres from the 2010 team Canada Olympic Uniforms -made in Canada replica of the hat Premier Ford wore at the First Ministers meeting in January 2025
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Been incredible to share our creation with Canada and the world. 150+ interviews. 50+ countries around the world. CANADA IS NOT FOR SALE
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Thank you for standing up for Canada, Mr. Begley! 🇨🇦 We've reached out to him to see how we can make this better!
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Proud to announce a new partnership with Canada is Not for Sale. Founders Emma and Liam visited our HQ to announce the partnership and make a $10,000 donation. As a mental health provider that supports those who have sacrificed so much for the freedoms we enjoy as a soveriegn country, this partnership means a lot to our team. 🇨🇦
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Incredible proud moment for us to partner with @WoundWarriorCA
Proud to announce a new partnership with Canada is Not for Sale. Founders Emma and Liam visited our HQ to announce the partnership and make a $10,000 donation. As a mental health provider that supports those who have sacrificed so much for the freedoms we enjoy as a soveriegn country, this partnership means a lot to our team. 🇨🇦
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STILL THE BEST
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Archéologie québécoise...🌨️❄️
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In @politico today "He called his design “a small act of patriotism” that has resonated with many since. Sales of the hat skyrocketed after Ford was spotted wearing one during a meeting last month with the prime minister and other provincial premiers" politico.com/news/2025/02/03…
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Amazing. Thank you for sharing, Joe C! Get yours at strongandfreehat.ca
Passenger at Pearson Airport was wearing “the hat”. I asked to take a picture. “Make sure you get the Caesar in there!”
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POV: You’re cozy, the dog’s living his best life, and Canada is still not for sale. 🐕‍🦺✨ strongandfreehat.ca
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VIDEO UPDATE! CANADA STANDS TOGETHER! youtube.com/watch?v=REDR4KQL… Not a masterpiece video, too much of my mug haha. We just want to keep you all updated fast and often!
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