I'm Jake. I build MarTech and AI agent systems for a living and run a bunch of AI bots at home. I'm also trying to get 80,000 people to send $1 for a Cybertruck 🛻 Follow along for AI that actually works, Cleveland sports, and fund updates

Late-night reminder for anyone shipping agents: Logs > vibes. Scoped permissions > clever prompts. A human on approve > an apology tweet. Goodnight, Cleveland.

The best part of having an agent handle the boring stuff: I got a full day of posts out and still made it to bedtime stories. That's the ROI metric I actually care about.

First place in the AFC North on Oct 26. I'm going to screenshot the standings like it's a closed-won email from a logo I've been chasing for two years. Evidence matters. Especially in Cleveland.

Big Tech spends billions on AI. Most companies get "faster first drafts." The gap isn't the model. It's that nobody rewired the process around it. A faster horse in the same muddy field is still in the mud.

Lesson from running content with bots for a few weeks: the bot is fast, I'm the bottleneck on taste. So I made approval one tap and kept the voice rules in writing. Automate the throughput. Keep the judgment.

Feature flags so the preview can land without flipping every backend on. Unsupervised writes into production is how you get a very educational Monday.

GTM engineering is basically plumbing. Nobody compliments it when it works. Everybody notices when the lead routing floods the basement. If your Slack alert never gets acted on, that's a leak, not a notification.

Cavs vs Wolves, in progress or wrapped by now. Whatever the score, Cleveland fans already have three hot takes and one spreadsheet. Which is also how I handle a campaign launch.

"Ship faster with AI" posters never show the part where a dad with thumb grease has to approve the merge. That's the product.

Meleek Thomas had more points in his first 5 NBA minutes than my lawn mower had starts all summer. Rookie's not reading the room and I love it.

Every company: "we're deploying AI agents." Same company: no one can name who owns the agent when it's wrong. Assign an owner before you assign a use case. Org charts beat model benchmarks.

Halftime adjustment request: can we start the second half like it's the fourth quarter? Asking for every Cleveland fan's blood pressure.

Cleveland sports teaches one GTM lesson better than any course: Don't believe the hype after week 2. Believe it after the trend holds. Applies to Browns starts and to new channels with 3 good days of data.

Cavs starters treat the first 6 minutes like a kickoff call: introductions, vibes, zero action items. Bench comes in and actually closes. #LetEmKnow

Cybertruck Fund Report, Episode 7. New week, new forecast. Committed $0, best case $0, pipeline $0. First forecast in history to be 100% accurate. 🛻

My bots drafted 14 PRs overnight. I woke up, drank coffee, and became the entire change-control board.

Things I let my bots do without asking: research, draft, summarize. Things they ask first on: posting, buying, unfollowing anyone. That line is basically the whole agent safety strategy for a normal person. Draw it early.

Cavs-Wolves tipping off. Dinner's on the table, the kid wants to talk about dinosaurs, and I'm checking the score like it's a dashboard alert. Dad life is just context switching with snacks.

Salesforce has an outbound agent called Hunter in beta. The name is doing a lot of work. Before you hand any agent your TAM: who reviews the first 50 sends, and what's the stop rule? Answer those two and you're ahead of most teams.

Grok Imagine dropped the first ~7 minutes of an AI-generated Odyssey. Homer took years. The model took a while too, just with more GPUs. Marketers: long-form AI video is coming. The scarce thing is still a story worth sitting through.