SEO Director & Partner at Precis
Stockholm, Sweden
Joined April 2011
- Tweets16K
- Following637
- Followers1.1K
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The misinformation on this one stings.
Today we announced the March 2024 core update & new spam policies that, in combination, are designed to show less content made to attract clicks and more content that people find useful. Learn more: developers.google.com/search…
James Perrott retweeted
Not really a surprise to see this internal conflict between search and ads. But seeing it laid out in a part begging email like this hits a bit harder.
This Post is from an account that no longer exists. Learn more
James Perrott retweeted
I keep seeing stories from 'journalists', thinking i'll go pitch them something similar.
Only to find out that they aren't journalists at all, they are PRs with seemingly direct access to upload stories to publications.
These look like paid placements to me, they aren't labelled as such
James Perrott retweeted
Podcasters - what if I told you could offer your pod to any listener around the world, in their own local language but still keep it in your own voice? That’s the pilot we’re launching @Spotify!
It’s called Voice Translation and using AI, translates podcasts episodes into alternate languages, all in the podcaster’s voice. It’s pretty insane. Take a look and let me know what you think!
spoti.fi/VoiceTranslation
James Perrott retweeted
The way that Jensen Huang runs Nvidia is wild:
40 direct reports, no 1:1s
- Believes that the flattest org is the most empowering one, and that starts with the top layer
- Does not conduct 1:1s - everything happens in a group setting
- Does not give career advice - "None of my management team is coming to me for career advice - they already made it, they're doing great"
No status reports, instead he "stochastically samples the system"
- Doesn't use status updates because he believes they are too refined by the time they get to him. They are not ground truth anymore.
- Instead, anyone in the company can email him their "top five things" with whatever is top of mind, and he will read it
- Estimates he reads 100 of these everyone morning
Everyone has all the context, all the time
- No meetings with just VPs or just Directors - anyone can join and contribute
- "If you have a strategic direction, why tell just one person?"
- "If there is something I don't like, I just say it publicly"
- "I do a lot of reasoning out loud"
No formal planning cycles
- No 5 year plan, no 1 year plan
- Always re-evaluating based on changing business and market conditions (helpful when AI is developing at the pace that it is)
This org is optimized for (1) attracting amazing people, (2) keeping the team as small as it can be, and (3) allowing information to travel as quickly as possible
James Perrott retweeted
Great, now I have to tell people there's a thing called "SpamBrain" and hope that they continue to take my job seriously
James Perrott retweeted
Our ultimate guide to TikTok SEO is now live 👀🚨
Learn how to rank on TikTok, how you can be using TikTok alongside google to drive and facilitate search and a guide at the bottom on our 7 tips on converting TikTok traffic
riseatseven.com/blog/the-ult…
Fantastic mobile experience when trying to read a Liverpool article on the. You have ads, pop ups that cover the content pushing their app and then a subscription box for their email. Lovely.
Awesome step. Live La Liga football (Atletico Madrid vs Valencia) to be streamed on Twitch!
Este domingo estaré narrando en mi canal de Twitch el Atlético de Madrid - Valencia. Lo haré con @G2Ander. Gracias a @LaLiga por haber confiado en nosotros y por habernos dejado hacerlo a nuestra manera. Seremos una opción oficial para escuchar el partido desde @MovistarFutbol.
Twitter, what are the best content examples for commercial landing pages that you have seen in recent times?
Talk about a brand doing Black Friday right - @IKEASverige have just launched "Buy Back Friday" where they double the value of items that are sold back to IKEA for reuse purpose. ikea.com/se/sv/campaigns/i-a…
James Perrott retweeted
McDonalds Billboard where the sun chooses for you – at Yorkshire and The Humber, England
A Swedish Energy Startup Wants To Make Electricity Consumption Smarter via @forbes forbes.com/sites/emanuelabar…
James Perrott retweeted
Google Has a Plan to Disrupt The College Degree. Google says it will treat the certs as the equiv. of a college degree (for their own hiring).
"Google's new certificate program takes only 6 months to complete, will be a fraction of the cost of college" glennga.be/32fNkeK
