Dana White Delivers Brutal Reality Check to Aspiring Entrepreneurs "If you're looking to start your own business because you want more time to yourself, you are picking the wrong thing to do." He dismantled the modern illusion of business ownership, warning young people who think entrepreneurship means freedom and flexible schedules: "What you need to do is find a 9-to-5 job where you have weekends and holidays off... that's your move." He went on to explain the harsh reality of building an empire: "There’s no such thing as a day off when you run your own business. There’s no birthdays, there’s no Christmas, there’s no Thanksgivings. Bad [expletive] will happen every single day that you need to deal with."