
· Co-founder @holohive_ · Your unfair advantage in Korea · prev. @MBMVentures @MaplestoryU
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Joined January 2022
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This is what koreamaxxing looks like when it's done properly
jumper's goal for korea: $1M
korea committed: $10.3M
the sale cap: $3M
writing up the full playbook this week.
Everything we've learned about getting korea right, all in one place.
How we helped drive $10.3M in bids for Jumper's solana:Aybt5BWuW6kMNt7Jk1UmSgLzpEKev5pEnh82TA5rpump token sale:
Jumper’s initial goal for Korea was $1M in commitments, by the time the sale closed Korea had committed $10.3M
1 in 10 bidders in Jumper's sale came from Korea
whats crazier- they accounted for about 1 in 5 dollars bid
our job in Korea was to explain what Jumper had become.
it had grown beyond bridging but local coverage still leaned heavily on farming a possible airdrop.
during creator onboarding calls we found that while 85% of creators already knew Jumper, virtually all of them still saw it purely as a bridge
we worked with creators to explain the wider product, then build toward the sale.
We used those calls to shape the Korean rollout: explain what Jumper had built, show how to use it, and help readers understand the sale terms and how participation worked.
That meant giving people something they could act on:
> how to find an Earn position, fund it cross-chain, and track it
> how to trade tokenized assets
> how to evaluate the token sale terms and allocation rules
we even saw creators participate alongside the coverage, with four publicly sharing that they applied for the sale.
Before buying more reach, help people assess what you've built.
When you give a market the full picture, you turn an outdated brand impression into real understanding, and real participation.
“I already use it” doesn’t mean “I get it.”
Two creators we spoke to used @jumperapp regularly. but both still thought of it as a bridge.
that shaped our Korea rollout.
before you tell people what’s new- check they understand what’s already there.
Gg
4,000 Telegram views can look disappointing next to 40,000 X impressions.
But they are typically worth way more.
Telegram views are highly vetted, people who know are more interested and have more money to spend.
Compared to x views which are often random and do not convert.
Do not sleep on tg.
korea alone could have filled @jumperapp's sale three times over.
$10.3M committed. the cap was $3M.
- four months before we started: 76th of 82 projects in korea
- sale day to allocations: #1, ahead of solana and hyperliquid
Jdot retweeted
A recent look into how we helped @jumperapp
How we helped drive $10.3M in bids for Jumper's solana:Aybt5BWuW6kMNt7Jk1UmSgLzpEKev5pEnh82TA5rpump token sale:
Jumper’s initial goal for Korea was $1M in commitments, by the time the sale closed Korea had committed $10.3M
1 in 10 bidders in Jumper's sale came from Korea
whats crazier- they accounted for about 1 in 5 dollars bid
our job in Korea was to explain what Jumper had become.
it had grown beyond bridging but local coverage still leaned heavily on farming a possible airdrop.
during creator onboarding calls we found that while 85% of creators already knew Jumper, virtually all of them still saw it purely as a bridge
we worked with creators to explain the wider product, then build toward the sale.
We used those calls to shape the Korean rollout: explain what Jumper had built, show how to use it, and help readers understand the sale terms and how participation worked.
That meant giving people something they could act on:
> how to find an Earn position, fund it cross-chain, and track it
> how to trade tokenized assets
> how to evaluate the token sale terms and allocation rules
we even saw creators participate alongside the coverage, with four publicly sharing that they applied for the sale.
Before buying more reach, help people assess what you've built.
When you give a market the full picture, you turn an outdated brand impression into real understanding, and real participation.
Count users and the Korean market looks small, count bids and you see how it can create big change. Jumper’s sale:
> 938 people. About 10% of everyone who bid.
> $10.3M committed. About 21% of the money.
Small slice of the crowd but twice the relative size of cash. koreamaxx
close to $20M in swap volume on @jumperapp yesterday
some large swaps made up a meaningful share of that volume
but what’s just as good to see is 9000+ swaps were made by 3600+ unique users
more people are choosing Jumper to swap every day
just use jumper
Just got back from korea, there were two KBWs and most people dont even know it
One was on the floor, the one everyone has access to - the one every one sees
then there is the other one, the hidden one, the one in the invite-only rooms. If you only did the first, the week looked quiet and boring however the reality is far from it
The expo was in Korea’s Wall Street, trad fi, banks, securities firms, payment companies etc. suits
The ppl that decide which products get built or which tokens get listed were in the invite only rooms, not the expo floor. They usually had a fully booked calendar and didnt really go to the conference floor.
If your calendar was only the official programme, you definitely missed the important parts of kbw
They had specific things to show. Checkout flows, merchant settlement, cross-border tests. The conversation if youre in crypto you already know has moved past whether blockchain might be useful.
Banks are going full throttle into crypto, stablecoins, stripe all show this:
Who accepts the payment?
How does the merchant get paid?
What happens between the two?
Korean institutions want a won stablecoin. Banks are already running internal tests, all are aiming for q1 2027
If you’re still waiting for an official announcement you’re already late.
Trading-product builders were in the same rooms.
Tokenization is not the hard part anymore. “We can tokenize this” was the start of the conversation. The harder questions i heard were who buys it, where it trades, and whether anyone can borrow against it.
Korea’s version ran both ways. Global assets into Korea, and Korean stocks made easier for overseas investors. DeFi isnt dead, it kept coming back through lending and liquidity.
Issuing an asset is one step. Giving people a reason to hold it and use it is another. The banks have the products. The rooms have the users.
Retail remains strong. The institutional focus of kbw did not erase the trading crowd. Live competitions still drew people.
Plasma ran cashback at Olive Young, so visitors had a reason to try a crypto card while shopping.
Paid posts were not the examples people named.
Privacy came up as a trading concern. People didn’t want others seeing their positions and trading ahead of them.
Most western teams flew in, met each other, and called it Korea. But the audience that forms opinion sits in private Telegram rooms. Those do not open because you bought a badge. If the relationship was not there before the week, the week did not create it… and this is what most people miss.
However the week showed progress, and how much is still being tested as an industry.
Gg.
If youre reading this and need some advice on korea, pls shoot me a dm, always happy to talk korea w crypto teams
easily the top thing u can do for a project is koreamaxxx. its very simple, get addicted to treating korea as a multiplier, ignore follower counts, find the voices who move the market, speak where they speak, and understand decisions are made before they ever hit x.
koreamaxxed with @jeg6322 in seoul for kbw.
we spoke about why teams miss the mark in korea: they buy a KOL list and expect the posts to do the rest.
getting korea right means knowing where your project fits, how to introduce it credibly, and how to build lasting demand. that takes local research, trusted relationships and ongoing execution.
dm me if you are trying to push your project in korea
forgot to mention this, but i’ll be in seoul during KBW too 🇰🇷
this time i’ll mostly be meeting overseas teams that are interested in growing and marketing in korea, together with my holohive friends @JdotHamilton and @0xYano
marketing here needs a lot of care and attention to detail, and to do it properly you really need to understand both sides: korean web3 telegram and global crypto twitter
i don’t think there are many people who really understand both and can execute well, and i’m confident i’m one of them
i’ve been working on a few things with these guys since earlier this year, and i think it’s fair to say they’ve gone well
if you’re in seoul and want to talk about korea growth or marketing, feel free to reach out to me, jdot, or yano
i think you’ll get why i’m confident once we talk
Jdot retweeted
Me amazed at @0xsallu dropping knowledge on some of the best traders in Korea!
Jumper had 26 Korean mentions in the first 8 months of 2026, then 259 in the 23 days to its Legion sale close.
Squid ran the previous Legion sale, and Korea was its #2 country by participants. Squid had 161 in its own 23 days.
Commitments:
- Squid $26.7M
- Jumper $48.6M
The most discussed pre-TGE project in Korea is @jumperapp.
Outside of pre-TGE, it’s #5 behind:
1. Bitcoin
2. Ethereum
3. Solana
4. Hyperliquid
Gg.
Jdot retweeted
Replying to @HoloHive_
@HoloHive_ with the best @kbwofficial side event
sorry korea my national team is just too good
forgot to mention this, but i’ll be in seoul during KBW too 🇰🇷
this time i’ll mostly be meeting overseas teams that are interested in growing and marketing in korea, together with my holohive friends @JdotHamilton and @0xYano
marketing here needs a lot of care and attention to detail, and to do it properly you really need to understand both sides: korean web3 telegram and global crypto twitter
i don’t think there are many people who really understand both and can execute well, and i’m confident i’m one of them
i’ve been working on a few things with these guys since earlier this year, and i think it’s fair to say they’ve gone well
if you’re in seoul and want to talk about korea growth or marketing, feel free to reach out to me, jdot, or yano
i think you’ll get why i’m confident once we talk
Korea's first read on Base App becoming Coinbase Wallet: 8 posts across 7 channels in 19 hours.
Some focused on the shift away from social. One saw value in returning to the Coinbase name.
Here’s what they said and how far the news spread.
A quick update on Base, decentralization, and Coinbase Wallet.
First of all, Base is growing. Our focus on trading, financing, and payments in 2026 is paying off.
Base is leading onchain spot trading for BTC and ETH. DeFi TVL is at an all-time high of $5.7B. And Base is the #1 chain for stablecoin transfers.
We’re also making progress toward decentralization. We want Base to be infrastructure that every company and individual can build on.
Going forward, the name Base will represent the chain and its ecosystem. The name Coinbase Wallet will represent the self-custodial version of the Coinbase app. It will continue to be a top place to discover Base assets, markets, and apps. And we'll keep driving a ton of value together to the ecosystem.
I’m excited for @cobie to make Coinbase Wallet into the best trading app you’ve ever seen. And I’m excited to focus on building Base into the blockchain for global finance.
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