Jeremy Knauff

If you missed our livestream yesterday where I explained how to use your origins story in public relations, you can check it out on YouTube. Episode on YouTube: youtube.com/live/qHLPFAzeluA… Key Takeaways: • Millions already do what you do, hundreds of thousands of are already experts • You need to stand out/differentiate yourself from these people to get featured in the media Outline: • Why you need a powerful origins story • What is an origins story? • How do you leverage your origins story in public relations? Jeremys PR PSA Being an expert alone isn’t enough to get featured in the media—you also need a compelling story that differentiates you. Public Relations Declassified Facebook Group: facebook.com/groups/publicre… Public Relations Community on X: nitter.gq/i/communities/18755156… Join Spartan Community: community.spartanmedia.com/p… Episode on YouTube: youtube.com/live/qHLPFAzeluA…

It’s like the bat signal for a PR crisis. 🤣

I’ve gone into places where people actively wanted to kill me with less planning than my wife puts into planning a two day trip in the U.S. 🤷‍♂️

The Blake Lively reputation rehabilitation PR tour is, predictably, failing miserably. Here’s a perfect example. Page Six posted a clearly staged paparazzi encounter with Lively gleefully smiling, and not only was literally no one on the street even remotely interested, the tweet has 89K impressions and only 90 likes. Worse yet, all of the replies are rightfully dragging Lively. She went from Hollywood’s darling to America’s most hated in just one year. It’s also worth noting that her two beverage companies seem to be in the process of being shut down, and both Ryan Reynolds and her recent movies went straight to streaming, skipping theaters entirely, and have performed abysmally from a revenue perspective. This just goes to show that even the strongest brands can be destroyed by a PR crisis, and the public can see through inauthentic PR campaigns. Once you’ve earned the hate, it’s incredibly difficult to shake it off. A close friend of hers recently figured that out and distanced themselves from her.

Ep. 84 - Using Your Origins Story In Public Relations nitter.gq/i/broadcasts/2aWbXPJJr…

DeSantis should have been president, but the fact that he wasn’t and instead continued selflessly working tirelessly for Floridians is the only reason our great state didn’t turn blue.

Blake Lively will never live down the “mean girl” title because she has earned it over and over again. Justin Baldoni finally had to sell his home and move because she has repeatedly DOXed him. For so many reasons, her personal brand has been destroyed and she will never be able to repair it.

I think your credit score should drop 100 points every time you block someone right after replying so they can't reply back to you.

Do you think Blake Lively / Ryan Reynolds have permanently destroyed their personal brands?

If you’ve never experienced your impending death with plenty of time to see exactly what’s coming, and remained completely calm, shut the fuck up.

I don’t understand people crying about their family not handing them money. I explicitly told my grandparents and my father to spend everything they had saved on themselves. I wanted them to enjoy what they worked so hard for. It’s not mine and I’m happy to provide for myself. That being said, I fully plan on living in a way that allows me to leave millions to my kids, but I also have a feeling they’ll tell me the same thing I told my grandparents and father.

.@katy4congress stole my kids’ Halloween candy. What has this world come to?! 😂

I just found the title for my next book! 🤣 I’m 100% serious. @kimmie_c_ you’re getting a shout out in this one. 🙌

The crew from Blake Lively’s movie, “It Ends With Us,” have now come out and said that her claims are all bullshit. It’s a shame that it took so long, but to be fair, she’s an evil, vindictive, and malicious person who would have gone out of her way to destroy them. And they would have been powerless against her back then. So their fear was justified. I called this when I first started covering her PR crisis back in 2025. I also said the fallout would eventually destroy her reputation. And with each step, I outlined the outrageously poor PR decisions she and her team made along the way. I was besieged by her rabid fans telling me how “wrong” I was. Despite the mounds of evidence, they insisted she was just the poor victim of a coordinated smear campaign. And mobs of zero follower bots swarmed my tweets with insults. But I continued to highlight the PR mistakes she was making, explained what the outcome of each would be, and like Nostra-fucking-damus, I was right every single time. So let’s recap what’s happened so far… In 2025, she lost most of her industry friends. Celebrities dropped her like an old piece of chewed up gum, dry and flavorless, once they saw that associating with her was toxic for their own reputations. Over the next year, the few who remained slowly peeled away too. She was alone. As job opportunities for both her and Ryan Reynolds started to dry up, it became obvious they had lost their leverage. Lively had one movie that went straight to streaming, and Reynolds had two. All three performed poorly, proving the formerly popular power couple, once shining stars, had now fizzled out. So what’s next? Let’s be honest—these two could never work again and still be wealthier than most of us ever will. Assuming they don’t blow their money on a wild cocaine binge, they’ll be fine financially. Plus, Reynolds has an ownership stake in at least one company, so they’ll still have income even if they never land another role. And they may not, based on public perception today. Both personal brands are torched at this point. The movie industry has changed dramatically in recent years. So when you couple that fact with their tarnished reputations, their careers in Hollywood are essentially over. They could always try their hand at directing or producing, staying behind the scenes, but the conflict caused by their toxic behavior makes that almost as much unlikely as acting. I guess OnlyFans is still an option. Time will tell. But my prediction is that they’ll quietly slink away after the trial finally concludes, and then after a few months, maybe even a few years, they’ll try to rehabilitate their personal brands. They’ll publish a book. Make the rounds on podcasts and TV shows. Maybe even push out a propaganda film cleverly disguised as an objective documentary. All supported by a massive PR campaign to tie it all together. That will fail. And when it does, the they’ll give up on celebrity life. This time, hopefully, forever.

Them: “OMG Jeremy! What do you think about the government saying we should have emergency food and water all of the sudden?” Me: I think it’s stupid that you don’t have that already. Them: “Well, if everything collapses, I’m coming to your house because you have lots of guns and supplies.” Me: Why? You chose not to prepare and you have no useful skills in that kind of scenario. You’re not much more than a common loot drop at that point. 🤷‍♂️

Solid move here from Twanky (@yournawehere) and something you rarely see on social media these days. That earned a follow, plus I noticed he was already following me, so clearly he has a documented pattern of good judgement. 🤣

🤣 Yes, the Jackie Singh song, Many Men, is indeed a banger. (Just like Jackie) And it’s on Spotify. 👏