Rearchitecting marketing for the AI era. Integrated GTM & marketing for B2B companies scaling past product-market fit. Ex-Oracle, Fujitsu, Informatica.

San Jose, CA
Joined February 2013
Breaking news...
Anthropic has filed an S-1 registration statement with the SEC related to its proposed IPO. Read more: anthropic.com/news/s1-sec Legal disclaimer: A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This post does not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
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You've got to start with the customer experience and work backward to the technology. You can't start with the technology and try to figure out where you're going to try to sell it. —Steve Jobs (masterful response to a difficult question)
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Jill Sugita-Pappas (Hulme) retweeted
You've got to start with the customer experience and work backward to the technology. You can't start with the technology and try to figure out where you're going to try to sell it. —Steve Jobs (masterful response to a difficult question)
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Jill Sugita-Pappas (Hulme) retweeted
Jensen Huang when asked whether he would rather relive his 20s or be 20 years old today.
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AI is expanding who can build AND what experienced developers can do. From Linux, Java and cloud-native foundations to inference, agents and physical AI, the ecosystem is growing. Why that matters for enterprise adoption: linkedin.com/pulse/follow-de…
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Jill Sugita-Pappas (Hulme) retweeted
THIS IS THE BEST OF HUMANITY At the 2026 Boston Marathon, runners Aaron Beggs (from Northern Ireland/Britain) and Robson De Oliveira (from Brazil) stop to help fellow competitor Ajay Haridasse cross the finish line after he collapsed near the 26-mile mark
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Jill Sugita-Pappas (Hulme) retweeted
Nobel Prize-winning economist Daron Acemoglu fears humanity could enter a new era if artificial general intelligence, or AGI, surpasses even the “very best humans in every field.” “We've never had something like that where most of us feel we're dispensable,” he says.
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Jill Sugita-Pappas (Hulme) retweeted
Agentic AI has reached the Peak of Inflated Expectations, reflecting extraordinary market. 🔎 According to Gartner’s Hype Cycle for Agentic AI, the focus is shifting from initial excitement about AI agents to a deeper understanding of how agentic AI technologies are maturing: gtnr.it/4AAMgkV
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Remember when Claude got snarky with me? 😂 Well, Anthropic now prohibits excessive cruelty toward its AI models. So next time Claude hallucinates, breaks my code, or regresses my build, I'll politely say, “Thank you for trying. Let's work through this together.” 😉
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TikTok announces its first European Bestseller of the Year dlvr.​it/TVr9kV @socialmedia2day
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Healthcare Leaders Must Redesign Work Before AI Can Deliver Results dlvr.​it/TVr1f9 #EnterpriseTech #enterprisetech @forrester
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Ranking Marketing Channels by Revenue dlvr.​it/TVr01L @neilpatel
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Skydance’s subtle rebrand proves which company has brand power dlvr.​it/TVqfgm #Design @fastcompany
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Why the digital future needs to be shaped, not just repaired dlvr.​it/TVqZVB @wef
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TikTok highlights creator recommendations for Halloween travel dlvr.​it/TVqFmk @socialmedia2day
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Why Long Tail Keywords Win Now dlvr.​it/TVqBqL @neilpatel
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How caffeine became the new protein dlvr.​it/TVprrD #Design @fastcompany
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Not All AI Traffic Makes You Money dlvr.​it/TVpMTk @neilpatel
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We’re entering an acquisition phase in the AI era. Every deal can add new products, agents, copilots, names and messages. AI accelerates growth, and complexity. The challenge is keeping it all connected through one clear brand strategy. #AITransformation #IntegratedMarketing
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What’s next for Vuori after a $5.​5 billion valuation? A three-way stretch dlvr.​it/TVnzkf #FastCompanyMagazine @fastcompany
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