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Author of UX For Beginners and UX For Business. Founder of Peekerton. Designer since 2003. Analyzer of humans and their businesses.

Stockholm, Sweden
Joined November 2010
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JoelMarsh.bsky.social retweeted
The book all designers at all levels should have on their shelf’s
***** Just getting started in digital design? Read “UX For Beginners” first: amazon.com/UX-Beginners-Cras… ****** Ready to design something valuable? Read “UX For Business”: amazon.com/UX-Business-Valua…
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WORST REDESIGNS A THREAD 🧵
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JoelMarsh.bsky.social retweeted
Full Colour Edition Available! Order now shroffpublishers.com/books/9… UX for Beginners A Crash Course in 100 Short Lessons by @JoelMarsh Perfect for non-designers, designers, managers, programmers, salespeople, or marketers who want to learn more. #uxui #uxdesign #shroffpublishers
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JoelMarsh.bsky.social retweeted
UI design lesson learned over & over: people learn by using a product not by being told how to use a product.
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whenever I ponder tool design decisions in public, putting out ideas and their tradeoffs, people often go "why not add all of them, as a user preference?" I think it's a well-intentioned idea, but it doesn't work in general, for both technical as well as UX reasons (thread)
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The strategy required to find a great opportunity (lots of saying yes and exploring widely) is different from the strategy required to make the most of a great opportunity (lots of saying no and remaining focused).
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Why must we "hack" everything? We're obsessed over the final 2%, while ignore the first 98%. We seek magic cures and short-cuts, instead of valuing the EFFORT and hard work that it takes to actually make change, stay healthy, or succeed at whatever we do in life.
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JoelMarsh.bsky.social retweeted
Steve Jobs emails himself a year before he died
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The interface equivalent of this might be elements that feel important but that are not. e.g. background elements that demand attention, so people assume they are relevant to their task.
a woman at the grocery store spent a full minute staring at these trying to figure out if they were normal nutella or some kind of weird variant your clever redesign is someone else's source of stress
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10 ideas que subrayamos del libro "UX for Business: How to Design Valuable Digital Companies" de @JoelMarsh
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'The best theory is inspired by practice. The best practice is inspired by theory.' -- Donald Knuth
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UX for Business How to Design Valuable Digital Companies By @JoelMarsh You'll also explore the principles of designing common types of #digitalproducts and services, from portfolio sites to social networks to ecosystems. Order now shroffpublishers.com/books/9… #ux #shroffpublishers
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JoelMarsh.bsky.social retweeted
I always find it weird when designers say they're doing IA work when what they're actually doing is just determining the information and visual hierarchy of the elements on a single page. Am I alone in feeling like this isn't IA work?
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Christopher Alexander wrote a lot about “unfolding.” Unfolding is the process of learning what something should be by working on it.
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This may be the most important equation in business, politics and life.
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“Everyone takes the limit of his own vision for the limits of the world.” — Arthur Schopenhauer “What my net don’t catch ain’t fish.” — Unknown
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everyone at a company should know what design can do for their business. but most would say it’s to “make things look good or easier to use.” yet the biggest impact design can have is getting potential customers/users to product value. ideally as fast, easy and delightful as possible but getting people to value is the priority.
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