#HigherEd brand and creative strategy. Prev. AVP of marketing @DrexelUniv. Current @CUPRAP President. I love reading, writing and aromatic bitters.
Philadelphia, PA
Joined April 2010
- Tweets4.8K
- Following413
- Followers879
- Likes9.2K
Joseph J. Master retweeted
The number of teenagers applying to college from SW states surged 39% to 139K this past admissions cycle, bypassing New England. The South grew 7% to 323,000, making it the largest source of applicants, topping the Mid-Atlantic. My latest newsletter: linkedin.com/pulse/making-se…
Joseph J. Master retweeted
Hey folks, if you ever wondered what was SEO like when it was first a "thing" well you are smack dab in it.
Ton of change
Multiple players
Super fast
No one knows what they are doing
The only difference is search was better than Encarta, today you compare AI search to 10 blue links search.
Tap tap🎙️ — Is this thing still on?
Who will I see in Lancaster later this week for #CUPRAP2025?
In 2013, I had the honor of interviewing Virginia Halas McCaskey in her suburban Chicago home for Drexel's now-defunct Market Street Magazine. RIP to the stalwart steward of the tremendous @ChicagoBears legacy.
lebow.drexel.edu/news/faith-…
Hard truth for #HigherEd: We have focused on differentiation to our detriment. What sets us apart in our college branding strategy has never been, nor will it ever be, those things we do that no one else does. #HEMKTG
Here's my latest for @volthighered. voltedu.com/insights/stop-tr…
Joseph J. Master retweeted
"The Deanspeak translator can even filter out your administrators’ most common gobbledygook. Default settings include 'deliverables,' 'synergy,' 'assessment,' and 'shared governance.'"
mcsweeneys.net/articles/facu…
The 7-38-55 rule works for feelings, not facts. When in doubt, lean more heavily on tone of voice and body language than words.
inc.com/jessica-stillman/7-3…
Would you like to write for #HigherEd brands — from websites to drip campaigns to ad copy to full-blown brand narratives? If so, this may be the right role for you at @RWJonesAgency ...
Salary: $60-70K
Work modality: Remote
DM w/ questions/referrals
rwjonesagency.com/brand-cont…
Would you like to write for #HigherEd brands on a daily basis — from websites to drip campaigns to ad copy to full-blown brand narratives? If so, this may be the right role for you ...
Salary range: $60-70K
Work modality: Remote
DM w/ questions/referrals
rwjonesagency.com/brand-cont…
Go @WagnerCollege Seahawks!
One of my favorite things about @CUPRAP is our annual CUPPIE Awards ceremony. Far too often our on-campus work isn't recognized, or celebrated. At CUPRAP, we advance higher ed #MarComm by elevating each other. Congrats to all of this year's winners! #CUPRAP2024
Congrats to this year's Arthur V. Ciervo Award winner @ssnyderinq!
"I know we're not considered to be on the same team. But I know we're on the same side. I look forward to continuing to cover your instituions and all the great stories they have to offer."
#CUPRAP2024
ALT Susan Snyder accepting the Arthur Arthur V. Ciervo Award at #CUPRAP2024.
Well said.
"AI is not the future of technology. It's the technology of today that's shaping our future." — @JaimeHuntIMC at #CUPRAP2024
ALT AI is not the future of technology. It's the technology of today that's shaping our future.
Here's a CUPRAP first:
@MalloryWillsea is building a custom GPT brainstorming tool during her session w/ @JaimeHuntIMC #CUPRAP2024.
"Think about the GPT you might build for your team. Maybe there are resources you want to make sure you're utilizing. Look how easy this is!"
ALT Mallory Wilsea presenting a slide titles "Let's Build a Custom GPT" at #CUPRAP2024.
What is a brand?
"It is a story with a promise. Without the promise, we're just Instagram."
@robertschwartz at #CUPRAP2024