Justin Ablett (@justinablett) header
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@IBM_iX Global Lead for Adobe. Passionate fan of @EnglandRugby & @realmadrid. Views are my own.

Madrid / Global
Joined February 2009
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Justin Ablett retweeted
Great real-world example with ⁦@IBM⁩ of how ⁦@Adobe⁩’s Firefly #GenAI powered image creation tools can impact marketing campaigns. #adobesummit
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One year of Adobe Firefly…6.5 Billion Images Generated. How does this drive value? IBM case study provided some valuable data points. 10x creative productivity 60% faster to market 26x increase in engagement This year Adobe will be moving from experimentation to production phase and is adding custom models (your content and IP) and Firefly Services. A natural evolution to take image generation on Adobe from where it is to a higher revenue and margin contributor for the business. I especially like the custom models as your proprietary data is the currency that valuable generative AI will be built upon. $ADBE $IBM
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The industry conversation on GAI is shifting from "gee whiz that's neat" to what's the real business value. So, wat's the real value of Gen1 GAI from @Adobe to @IBM marketeers? The numbers speak for themselves. This is an incredible start. $ADBE $IBM – at The Las Vegas Strip, Paradise
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Justin Ablett retweeted
Your nightly MSG Sphere moment... a new ad by IBM -- with Goldfish.
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Justin Ablett retweeted
Here's a shocking stat: A mere 20% of organizational changes succeed, according to McKinsey. Every decision, regardless of its size, deserves attention and scrutiny. Encourage team brainstorming and feedback loops. Mistakes? Use them as learning curves.
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Our personalization at scale fireside chat yesterday was a hit ! So much food for thought! @ibmconsulting booth. Big thanks to @justinablett @KathrynBath @jonathanadashek @ThinkBluePR and Pierre C. #AdobeSummit #IBMPartner #CX #CustomerExperience
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Experience makers from all around the world are gathering right now at #AdobeSummit. Learn how the 20+ year strategic partnership between IBM and @Adobe is creating seamless and secure customer journeys:

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Stellafai is featured on @10words_io today! Help support them by voting at 10words.io (cc @) @bardsi
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Justin Ablett retweeted
And they are off! What can we learn from outside healthcare to rethink citizen engagement and apply to the #NHS to quickly add value? IBM CMO @MarkPriceDavies is joined by @R1chardatron @Jemima_G and Lee Edwards @Adobe to discuss at #NHSConfedExpo #IBMConfed22 – at Liverpool, England
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Wait all day for a bus … then … #madrid #busstrike
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Justin Ablett retweeted
M&A: IBM acquires Adobe-focused #cloud consultancy. Latest step in CEO Arvind Krishna transformation plan. Kyndryl spin-off approaches. $IBM $KD channele2e.com/investors/mer…
We are thrilled to share exciting news for Rego Consulting’s Workfront line of business. Rego has entered into a definitive agreement for our Workfront practice to join IBM to further extend IBM’s Adobe service offering. For more information, visit hubs.ly/H0ZzVXv0 #IBM
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How businesses who prioritize CX drive 3x more revenue growth  ibm.com/blogs/services/2021/… @IBM_iX @AdobePartner
Countdown to Adobe Experience Makers Live next week! Don't miss our session with @brandongerena @AlariceLonergan and more. Register for free here: business.adobe.com/events/ex… @AdobeExpCloud @AdobePartner @IBM_iX
Tune into IBM's Financial Services-focused "Ask the Experts" session on Wednesday, September 1st from 1 - 2:30 EST. I will be your host, joined by a stellar panel of experts: @AlariceLonergan Karen Pierce, Matt Ray, Krystal Pomerville-Meek and Adobe's Christopher Young
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Join @JustinAblett, Global Adobe Lead @IBMiX and @AntRobAudiUK from @Audi at #AdobeSummit → ibm.co/3nujZHE and learn how to reimagine digital journeys and grow your customer base. 💻 S860 - Put Your CX in the Driver’s Seat. We start in 30 minutes!
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Looking forward to it @pineyro @billyseabrook !!
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Companies like @Fortum are working to save the 🌎 two weeks at a time, with the help of #IBMGarage and @Adobe. Read how → ibm.co/3ndp5YH #EarthDay2021 | #SustainabileEnergy
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So proud. And the feeling is mutual, of course. Today Adobe has honored IBM with 3️⃣ Digital Experience Partner of the Year awards🏅ibm.co/3aqi8yd #AdobePartners