
I help emerging service-based businesses and founders get started with #PR and #ThoughtLeadership. Teen girl mom, So Cal sun lover. Proud solopreneur. #GenX.
San Diego, CA
Joined March 2009
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RIP Connectively, the former HARO now.cision.com/e/es?s=163228…
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Kathy Casciani retweeted
I don’t really do endorsements. I’m not shy about sharing my views, but I hate politics and don’t trust most politicians.
I also understand that people want to hear from me because I am not just a celebrity, I am a former Republican Governor.
My time as Governor taught me to love policy and ignore politics. I’m proud of the work I did to help clean up our air, create jobs, balance the budget, make the biggest infrastructure investment in state history, and take power from the politicians and give it back to the people when it comes to our redistricting process and our primaries in California.
That’s policy. It requires working with the other side, not insulting them to win your next election, and I know it isn’t sexy to most people, but I love it when I can help make people’s lives better with policies, like I still do through my institute at USC, where we fight for clean air and stripping the power from the politicians who rig the system against the people.
Let me be honest with you: I don’t like either party right now. My Republicans have forgotten the beauty of the free market, driven up deficits, and rejected election results. Democrats aren’t any better at dealing with deficits, and I worry about their local policies hurting our cities with increased crime.
It is probably not a surprise that I hate politics more than ever, which, if you are a normal person who isn’t addicted to this crap, you probably understand.
I want to tune out.
But I can’t. Because rejecting the results of an election is as un-American as it gets. To someone like me who talks to people all over the world and still knows America is the shining city on a hill, calling America is a trash can for the world is so unpatriotic, it makes me furious.
And I will always be an American before I am a Republican.
That’s why, this week, I am voting for Kamala Harris and Tim Walz.
I’m sharing it with all of you because I think there are a lot of you who feel like I do. You don’t recognize our country. And you are right to be furious.
For decades, we’ve talked about the national debt. For decades, we’ve talked about comprehensive immigration reform that secures the border while fixing our broken immigration system. And Washington does nothing.
The problems just keep rolling, and we all keep getting angrier, because the only people that benefit from problems aren’t you, the people. The only people that benefit from this crap are the politicians who prefer having talking points to win elections to the public service that will make Americans’ lives better.
It is a just game to them. But it is life for my fellow Americans. We should be pissed!
But a candidate who won’t respect your vote unless it is for him, a candidate who will send his followers to storm the Capitol while he watches with a Diet Coke, a candidate who has shown no ability to work to pass any policy besides a tax cut that helped his donors and other rich people like me but helped no one else else, a candidate who thinks Americans who disagree with him are the bigger enemies than China, Russia, or North Korea - that won’t solve our problems.
It will just be four more years of bullshit with no results that makes us angrier and angrier, more divided, and more hateful.
We need to close the door on this chapter of American history, and I know that former President Trump won’t do that. He will divide, he will insult, he will find new ways to be more un-American than he already has been, and we, the people, will get nothing but more anger.
That’s enough reason for me to share my vote with all of you. I want to move forward as a country, and even though I have plenty of disagreements with their platform, I think the only way to do that is with Harris and Walz.
Vote this week. Turn the page and put this junk behind us.
And even if you disagree with me, vote, because that’s what we do as Americans. vote.org
Kathy Casciani retweeted
Reality is setting in re: timing from a PR perspective - if you didn't get your news/announcements out before this week, you might have to consider holding off til after Veterans Day - then trying to squeeze them in before Thanksgiving 😬 🥴
#PRTips
Kathy Casciani retweeted
I just heard there are podcasts charging $50,000 for founders to appear on them to talk about their companies. And founders are doing this because there is such a dearth of press covering them!!
Plz don’t do this. Instead use a fraction of that budget to pay for subscriptions to legit outlets. There’s no press because we aren’t supporting the press.
Kathy Casciani retweeted
She picks it up. "Clearly I am not Joe Biden." She says she offers a new generation of leadership. A new optimism for what we can do. Let's compare plans. Let's talk about our plans. She is delivering this with just the right mix of hope and sadness for his inability to see it.
Kathy Casciani retweeted
Weak and stupid… such presidential language. Grow up Donald. And go away. Please.
Kathy Casciani retweeted
This feels like the 'Golden Era' of comms. So many exceptional consultants who can do both the strategic and tactical work quickly and effectively are running their own consultancies. This is a huge win for brands.
Kathy Casciani retweeted
LOVED this smart take on local news from the team at @sbs_comms. In an election year, local news and the on-the-ground storytelling and context it creates, has the power to truly impact and influence the national dialogue.
Normally, it's the other way around. 🔄
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This is SUCH a worthy read - securing local media coverage for a client can be so tricky, esp if they are not HQd in the area you are pitching. But the impact of local coverage can be so great. Some fantastic insights here. 👇
A common misconception in PR is that securing local news is "easier," and many people are shocked and dismayed when they can't nail it.
Folks, this couldn't be more false. Securing local coverage is SO hard. Let's *very quickly* explore why that is. 🧵
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Just a friendly reminder - don't agree to be a source for an article if you can't follow through! Make sure you have a full understanding of what a writer needs before you agree to help...and if you commit, don't flake!
Writers: Is it just me or are sources being incredibly flaky and difficult lately? Getting quotes for articles has been much more of an adventure than I'd like it to be. I think everyone is just stressed but ahhhhhh. #writerslife #WritingCommunity
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Kathy Casciani retweeted
You can get a lot of free time back by simply not having an opinion on everything.
Kathy Casciani retweeted
PR pros: “Journalists perform a vital service under difficult circumstances and don’t get paid enough.”
Journalists: “Can you pay $1 to see the paywalled feature story about your company that you pitched?”
PR pros: “WHOA, who do you think you are?!”
100% true. If you want to be featured in the media as an expert, you need to demonstrate that expertise on your social media channels.
CEOs: "I'm too busy to be on social media."
Also CEOs: "How do I get in front of the press and on stage at conferences?"
TDLR: Journalists still live on social media. And the first thing event/podcast producers look at is the speakers' feed to see if they have anything interesting to say.
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Kathy Casciani retweeted
Newsrooms are a special place. That was particularly true today at The @WSJ. Bearing witness to our newsroom leaders proclaiming Evan's freedom was an extraordinary moment. Will never forget it and I hope you'll always remember that journalism is not a crime.
#WelcomeHomeEvan















