Brand Strategist + Founder of Black Box Group + @Barrett_Media Rock Columnist; Dad; Rock Guy; 5 Star Chef w/ a 2 Star Rating; Fantasy Football Champ
U.S.A.
Joined March 2009
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Radio shows. Podcasters. Halloween week just got easier.
Put candy corn on trial. Audition horror-movie victims. Make listeners defend questionable costumes.
Get a free Halloween Takeover edition of The Drop. A week's worth of Halloween content to steal. DM me.
If rock bands were Halloween candy at radio. A simple mental exercise for brands of all types. You need your staples, but if that's all ya got... fans may find you pretty boring. @Barrett_Media
Metallica is Snickers. Foo Fighters is a Hershey's bar. "Let's agree that Tool is the world's leading Jawbreaker." @KeithCunningham sorts a rock library like a Halloween candy bowl, from full-size staples to polarizers only superfans dig for.
barrettmedia.com/2026/10/26/…
Revenue by design is where the world is headed — not long commercials breaks.
Longer stopsets and a third sponsor on a late traffic report aren’t growth. @KeithCunningham calls it inventory bloat and says radio needs “revenue by design,” with sales, programming and talent building sponsor content before the show exists.
barrettmedia.com/2026/10/19/…
The right stunt at the right time can become marketing no budget can buy.
Rock radio has a real opportunity to steal a fantastic idea from creator Ash Dykes. Our own @KeithCunningham shares the details... 👇
barrettmedia.com/2026/10/12/…
Keith Cunningham retweeted
How can radio use research without losing the creativity that makes gthem stand out? In this week’s Industry According To, @colemaninsights' @SamAtColeman joins @KeithCunningham to discuss radio’s biggest opportunities, AI, and why playing it too safe comes with its own risks!
It’s talked about daily. But think about it: if traditional ratings vanished, what happens? @Barrett_Media
What happens to radio if the @nielsen ranker goes dark? @KeithCunningham examines how a world without the industry’s traditional scoreboard could redefine what winning really means for stations, talent and advertisers!
Keith Cunningham retweeted
How can radio turn casual listeners into passionate fans? In this week's Industry According to, DMR/Interactive CEO Andrew Curran discusses with @KeithCunningham why he feels radio’s biggest opportunity may already be in front of it!
barrettmedia.com/2026/09/30/…
Keith Cunningham retweeted
Has radio forgotten how to hustle for new listeners? @KeithCunningham shares how a local political campaign gave him a lesson he believes stations shouldn’t ignore!
Keith Cunningham retweeted
In today’s “ Industry According To,” @KeithCunningham chats with @Audacy's Jeff Federman about:
✅ What the radio business really looks like today
✅ Launching @TheFanLA in Los Angeles
✅ How @kroq fought its way back
✅And more!
barrettmedia.com/2026/09/16/…
Between social, TV and radio — we're living in an intergalactic swap meet of opinions. But opinions aren't always content. The ones that are get repeated, remembered and might even start fights out back. Welcome to the Hot Take Flood Zone. @Barrett_Media
barrettmedia.com/2026/09/14/…
Keith Cunningham retweeted
In this week's edition of The Industry According to, @KeithCunningham chats with @TripleTigers Co-President Raffaella Braun to explore what it takes to break through in today’s evolving country music industry!
barrettmedia.com/2026/09/02/…
Draft your Rock team, only using $11M. If you want the business version, column is in the link. What's your team?
barrettmedia.com/2026/08/28/…
@Barrett_Media
It’s like TikTok banning dance videos or ESPN dripping Sports Center.
. @MTV is making a dumb decision by removing rock categories from the @vmas ..... @KeithCunningham explains why 🔽
barrettmedia.com/2026/08/21/…
It’s always great to talk to smart, thoughtful artists who are fan and music first.
It's time for a MAJOR edition of 'The Industry According to' featuring @EverclearBand's @artalexakis! Check out his full conversation with @KeithCunningham. ⬇️
What happened to @tacobell brings a reminder for all brands: you can’t prevent every mistake, but you can build a brand that survives them. barrettmedia.com/2026/08/07/…
Keith Cunningham retweeted
.@KeithCunningham has a very special guest for this week's edition of 'The Industry According To'; @chipsterpr's Chip Ruggieri!
Dear @CrackerBarrel:
On August 10th, offer $8.10 all you can eat for any customer. Market it. Scream it from roofops. Put up smoke signals. Changing CEOs is on one thing, reestablishing customer trust is another. It's a start, make it count. #daviddeno
Keith Cunningham retweeted
.@KeithCunningham no longer believes that Howard Stern is the King of All Media, but rather @stoolpresidente.
He explains in today's column why Portnoy's ability to spread @barstoolsports everywhere should terrify rock radio programmers!
barrettmedia.com/2026/07/17/…
Anyone working in media or content creation should study @barstoolsports -- the future belongs to those who bet on talent & experimentation.
@stoolpresidente is the new King of All Media. I guess that makes @BarstoolBigCat a Prince? @Barrett_Media
barrettmedia.com/2026/07/17/…
